Organizational Behavior and Management in Health and Medicine

James K. Elrod is President Emeritus and a member of the board of directors of Shreveport, Louisiana-based Willis Knighton Health, the region's largest provider of healthcare services. A Fellow of the American College of Healthcare Executives and honoree as a Louisiana Legend by Friends of Louisiana Public Broadcasting, he holds a bachelor's degree in business administration from Baylor University, a master's degree in hospital administration from Washington University School of Medicine, and an honorary doctorate of science and humane letters from Northwestern State University of Louisiana. He served as President and Chief Executive Officer of Willis Knighton Health for 57 years, earning recognition as America's longest-tenured hospital administrator. He is the author of Breadcrumbs to Cheesecake, a book which chronicles the history of Willis Knighton Health.

John L. Fortenberry, Jr. is Chair of the James K. Elrod Department of Health Administration, James K. Elrod Professor of Health Administration, and Professor of Marketing in the College of Business at LSU Shreveport where he teaches a variety of courses in both health administration and marketing. He holds a BBA in marketing from the University of Mississippi; an MBA from Mississippi College; a PhD in public administration and public policy, with concentrations in health administration, human resource management, and organization theory, from Auburn University; and a PhD in business administration, with a major in marketing, from the University of Manchester in the United Kingdom. He is the author of numerous books and scholarly journal articles focusing on marketing, strategy, organizational behavior, and management. He also serves as Vice President of Marketing Strategy and Planning at Willis Knighton Health.

James K. Elrod是路易斯安那州什里夫波特市Willis Knighton Health的名譽主席和董事會成員，該機構是該地區最大的醫療服務提供商。他是美國醫療行政學院的會士，並被路易斯安那州公共廣播的朋友們譽為路易斯安那州的傳奇人物。他擁有貝勒大學的工商管理學士學位，華盛頓大學醫學院的醫院管理碩士學位，以及路易斯安那州西北州立大學的科學和人文學榮譽博士學位。他在Willis Knighton Health擔任57年的總裁兼首席執行官，被譽為美國任職時間最長的醫院管理者。他是《Breadcrumbs to Cheesecake》一書的作者，該書記錄了Willis Knighton Health的歷史。

John L. Fortenberry, Jr.是路易斯安那州立大學什里夫波特分校商學院James K. Elrod健康管理系的主任，James K. Elrod健康管理教授，以及市場營銷學教授。他在健康管理和市場營銷方面教授各種課程。他擁有密西西比大學的市場營銷學士學位，密西西比學院的工商管理碩士學位，奧本大學的公共行政和公共政策博士學位，專攻健康管理、人力資源管理和組織理論，以及英國曼徹斯特大學的工商管理博士學位，專攻市場營銷。他是許多關於市場營銷、策略、組織行為和管理的書籍和學術期刊文章的作者。他還擔任Willis Knighton Health的市場營銷策略和規劃副總裁。