Understanding Audiences, Customers, and Users Via Analytics: An Introduction to the Employment of Web, Social, and Other Types of Digital People Data
Jansen, Bernard J., Aldous, Kholoud K., Salminen, Joni
- 出版商: Springer
- 出版日期: 2024-09-24
- 售價: $1,840
- 貴賓價: 9.5 折 $1,748
- 語言: 英文
- 頁數: 152
- 裝訂: Quality Paper - also called trade paper
- ISBN: 3031419359
- ISBN-13: 9783031419355
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相關主題
商品描述
This book presents the foundations of using analytics from the laboratory, social media platforms, and the web. The authors cover key topics including analytics strategy, data gathering approaches, data preprocessing, data quality assessment, analytical methods, tools, and validation methods. The book includes chapters explaining web analytics, social media analytics, and how to create an analytics strategy. The authors also cover on data sources, such as online surveys, crowdsourcing, eye tracking, mouse tracking, social media APIs, search logs, and analytics triangulation. The book also discusses analytical tools for social media analytics, search analytics, persona analytics, user studies, and website analytics. The authors conclude by examining the validity of online analytics.
商品描述(中文翻譯)
本書介紹了從實驗室、社交媒體平台和網路使用分析的基礎。作者涵蓋了關鍵主題，包括分析策略、數據收集方法、數據預處理、數據質量評估、分析方法、工具和驗證方法。本書包含了說明網路分析、社交媒體分析以及如何建立分析策略的章節。作者還探討了數據來源，例如線上調查、群眾外包、眼動追蹤、滑鼠追蹤、社交媒體 API、搜尋日誌和分析三角測量。本書還討論了社交媒體分析、搜尋分析、角色分析、用戶研究和網站分析的分析工具。作者最後檢視了線上分析的有效性。
作者簡介
Bernard J. Jansen, P.D., is a Principal Scientist in the artificial intelligence center of the Qatar Computing Research Institute. He is a West Point graduate with a Ph.D. in computer science from Texas A&M University. Professor Jansen is editor-in-chief of the journal Information Processing & Management.
Kholoud Khalil Aldous, Ph.D., is a Post Doctoral Researcher at Qatar Computing Research Institute. She got her Bachelor's and Master's degrees in Computer Science from Qatar University. She has a Ph.D. in computer science and engineering from Hamad Bin Khalifa University. Her research interest relates to user engagement on social media platforms.
Joni Salminen, PhD., is a faculty member of the School of Marketing and Communication, University of Vaasa, Finland, and he is also an Adjunct Professor at the Turku School of Economics at the University of Turku. Previously, he worked as a Scientist at the Qatar Computing Research Institute, Hamad Bin Khalifa University. Joni's current research interests relate to user personas, quantitative UX, and human-centered AI.
Hind Ali Almerekhi, Ph.D., is a research associate at Qatar National Research Fund (QNRF), Doha, Qatar. She received a B.E. degree in computer science in 2012 and an M.S. degree in computer science in 2015 from Qatar University. She is a graduate of the Ph.D. program at the College of Science and Engineering, Hamad Bin Khalifa University, and her research interests span a range of critical areas, including machine learning and online hate in social media.
Soon-gyo Jung is a software engineer at Qatar Computing Research Institute, Doha, Qatar. He has been working on data analytics/data-driven/data intensive systems by applying research-oriented full-stack software engineering skills (Computer Science, Data Science/Analytics) for years. He received the B.E. degree in computer software from Kwangwoon University, Seoul, Korea, in 2014, and an M.S. degree in electrical and computer engineering from Sungkyunkwan University, Suwon, Korea, in 2016.
作者簡介(中文翻譯)
Bernard J. Jansen, P.D.，是卡塔爾計算研究所人工智慧中心的首席科學家。他是西點軍校的畢業生，並擁有德州農工大學的計算機科學博士學位。Jansen教授是期刊《Information Processing & Management》的主編。
Kholoud Khalil Aldous, Ph.D.，是卡塔爾計算研究所的博士後研究員。她在卡塔爾大學獲得計算機科學的學士和碩士學位，並在哈馬德·本·哈利法大學獲得計算機科學與工程的博士學位。她的研究興趣與社交媒體平台上的用戶參與有關。
Joni Salminen, Ph.D.，是芬蘭瓦薩大學市場與傳播學院的教職員，並且是土耳其大學土耳其經濟學院的兼任教授。他曾在卡塔爾計算研究所和哈馬德·本·哈利法大學擔任科學家。Joni目前的研究興趣與用戶角色、定量用戶體驗（UX）和以人為中心的人工智慧有關。
Hind Ali Almerekhi, Ph.D.，是卡塔爾國家研究基金會（QNRF）在多哈的研究助理。她於2012年獲得計算機科學的學士學位，並於2015年獲得計算機科學的碩士學位，均來自卡塔爾大學。她是哈馬德·本·哈利法大學科學與工程學院博士課程的畢業生，研究興趣涵蓋多個關鍵領域，包括機器學習和社交媒體上的網路仇恨。
Soon-gyo Jung是卡塔爾計算研究所的軟體工程師。他多年來一直專注於數據分析/數據驅動/數據密集系統，並應用研究導向的全棧軟體工程技能（計算機科學、數據科學/分析）。他於2014年在韓國首爾的光雲大學獲得計算機軟體的學士學位，並於2016年在韓國水原的成均館大學獲得電氣與計算機工程的碩士學位。
