Consumers, Society and Marketing: A Sustainability Perspective
Mutum, Dilip S., Ghazali, Ezlika M.
- 出版商: Springer
- 出版日期: 2024-09-09
- 售價: $4,690
- 貴賓價: 9.5 折 $4,456
- 語言: 英文
- 頁數: 174
- 裝訂: Quality Paper - also called trade paper
- ISBN: 3031393619
- ISBN-13: 9783031393617
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相關分類:
行銷/網路行銷 Marketing
海外代購書籍(需單獨結帳)
相關主題
商品描述
作者簡介
Dilip S. Mutum is a professor of marketing at the School of Business, Monash University, Malaysia. His research interests include digital consumption, social networking, strategic marketing, and sustainable marketing. Dr. Mutum has also advised various organizations on digital marketing and digital transformation. His research has been published within a range of publications - both in print and online.
Ezlika M. Ghazali is an associate professor at the Faculty of Business and Economics, University of Malaya (Malaysia). Her research interests include consumer behavior, switching barriers, augmented-reality marketing, online retailing, sustainable marketing, and social entrepreneurship. Dr. Ghazali has widely published in several high-ranked journals including Information Technology and People, Internet Research, Journal of Retailing and Consumer Services, Electronic Markets, etc. She has also received several research and publication awards.
作者簡介(中文翻譯)
Dilip S. Mutum 是馬來西亞莫納什大學商學院的行銷教授。他的研究興趣包括數位消費、社交網路、策略行銷和可持續行銷。Mutum 博士也曾為多個組織提供數位行銷和數位轉型的建議。他的研究成果已在多種出版物中發表,包括印刷和線上媒體。
Ezlika M. Ghazali 是馬來西亞馬來亞大學商業與經濟學院的副教授。她的研究興趣包括消費者行為、轉換障礙、擴增實境行銷、線上零售、可持續行銷和社會企業家精神。Ghazali 博士在多本高排名期刊上廣泛發表,包括《Information Technology and People》、《Internet Research》、《Journal of Retailing and Consumer Services》、《Electronic Markets》等。她也獲得了多項研究和出版獎項。