Technological Sustainability and Business Competitive Advantage
Al Mubarak, Muneer, Hamdan, Allam
- 出版商: Springer
- 出版日期: 2024-08-17
- 售價: $8,630
- 貴賓價: 9.5 折 $8,199
- 語言: 英文
- 頁數: 523
- 裝訂: Quality Paper - also called trade paper
- ISBN: 303135527X
- ISBN-13: 9783031355271
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商品描述
This book discusses advanced technological solutions in Industry 5.0 that can be used for business competitive advantage and sustainability. The book presents tools that can help reduce time and make use of data in an efficient way while using resources efficiently and sustainably. The book aims to highlight technological sustainability through promoting innovations, improving social development, and providing green products that benefit the society. The authors discuss the recent technological advancements such as Artificial Intelligence (AI), Internet of Things (IoT), Financial Technology (FinTech), Big Data, and Blockchain. They also discuss the benefits of incorporating such technologies in areas such as green supply chain, storage technology, Internet banking, and nanotechnology. The target audience of this book includes all interested individuals and institutions in the fields of engineering, business, technology, and public services. The book provides insights and solutions to many issues and creates opportunities for further sustainability.
- Presents technological advancements such as AI and IoT that can help organizations achieve sustainability;
- Discusses how technological sustainability can bring innovations, manage resources efficiently, and foster economic and social development;
- Links Industry Revolution 4.0 with Industry 5.0 to show the balance between technological and human intelligence.
商品描述(中文翻譯)
本書探討了在工業5.0中可用於商業競爭優勢和可持續性的先進技術解決方案。書中介紹了可以幫助減少時間並有效利用數據的工具,同時高效且可持續地使用資源。本書旨在通過促進創新、改善社會發展以及提供有益於社會的綠色產品,來突顯技術的可持續性。作者討論了最近的技術進展,如人工智慧(Artificial Intelligence, AI)、物聯網(Internet of Things, IoT)、金融科技(Financial Technology, FinTech)、大數據(Big Data)和區塊鏈(Blockchain)。他們還討論了將這些技術應用於綠色供應鏈、儲存技術、網路銀行和奈米技術等領域的好處。本書的目標讀者包括所有對工程、商業、技術和公共服務領域感興趣的個人和機構。本書提供了許多問題的見解和解決方案,並創造了進一步可持續性的機會。
- 提出如AI和IoT等技術進展,幫助組織實現可持續性;
- 討論技術可持續性如何帶來創新、有效管理資源,並促進經濟和社會發展;
- 將工業革命4.0與工業5.0聯繫起來,展示技術與人類智慧之間的平衡。
作者簡介
Muneer Al Mubarak is a Full Professor of Management and Marketing. He received his Ph.D. in Business & Economic Studies from University of Leeds, UK. Prof. Al Mubarak's expertise is in strategic management, marketing management, and relationship marketing. He has over 35 years work experience as he contributed well to teaching and training in areas such as Leadership, Strategic Management, Relationship Marketing, Marketing Management, Marketing Communications, Sustainability, Corporate Social Responsibility, Customer Relationship Management and Service Excellence. He has participated in many community activities over the years and is in several scientific journals advisory boards and a reviewer of high ranked international journals.
作者簡介(中文翻譯)
穆尼爾·阿爾穆巴拉克(Muneer Al Mubarak)是管理與行銷的全職教授。他在英國利茲大學獲得商業與經濟研究的博士學位。阿爾穆巴拉克教授的專長包括戰略管理、行銷管理和關係行銷。他擁有超過35年的工作經驗,對於領導力、戰略管理、關係行銷、行銷管理、行銷傳播、可持續發展、企業社會責任、客戶關係管理和服務卓越等領域的教學和培訓做出了重要貢獻。多年來,他參與了許多社區活動,並在多本科學期刊的顧問委員會中任職,還擔任高排名國際期刊的審稿人。
阿拉姆·哈姆丹(Allam Hamdan)是全職教授,根據史丹佛大學的資料,他被列入全球前2%的科學家名單。他是巴林阿赫利亞大學商業與金融學院的院長,並在區域和國際期刊上發表了多篇論文(超過250篇,174篇在Scopus上列出),討論了與阿拉伯世界相關的多個會計、金融和經濟問題。此外,他對阿拉伯世界大學的教育相關議題,如教育治理、教育投資和經濟增長等也有興趣。他曾獲得2019年和2017年阿聯酋阿爾奧維斯創意獎的第一名,2016年阿聯酋拉希德·本·胡邁德文化與科學獎的第二名,2015年阿拉伯社會科學與人文獎的第三名,以及2013年阿聯酋「國之瑰寶」獎的第一名。根據Arcif 2018-2022,他在阿拉伯國家中獲得了最高(第一)科學研究引用次數。被任命為巴林質量保證局和國家資格框架(NQF)外部小組成員,擔任驗證者和上訴委員會成員,巴林王國NQF總局成員。還是國際阿拉伯高等教育質量保證會議的指導委員會成員。目前,他正在領導一個以使命為驅動的過程,為商業與金融學院爭取國際認證,該認證由商業學院協會(AACSB)頒發。