Digital Transformation of SME Marketing Strategies: Innovating for the 4.0 Era

Riccardo Rialti is an Assistant Professor of Management at the Department of Economics, Management and Quantitative Methods at the University of Milan, Italy. Previously, he has been a Research Fellow and Adjunct Professor of Management and visiting faculty at University of Lincoln, Middlesex University London, Sophia University and ESCP Europe. His-main research interests are related to digital technologies for management and marketing.

Lamberto Zollo is Associate Professor Digital Marketing and Innovation in Marketing Channels at the Department of Economics, Management and Quantitative Methods at the University of Milan, Italy. His main areas of research refer to SMEs' new technologies adoption and digital transformation, as well as managerial decision-making processes in start-ups and organizations.

Riccardo Rialti 是義大利米蘭大學經濟、管理與定量方法系的管理學助理教授。之前，他曾擔任林肯大學的研究員、倫敦米德塞克斯大學的兼任教授，以及上智大學和歐洲商學院的訪問教員。他的主要研究興趣與管理和行銷的數位技術有關。

Lamberto Zollo 是義大利米蘭大學經濟、管理與定量方法系的數位行銷與行銷渠道創新副教授。他的主要研究領域涉及中小企業的新技術採用與數位轉型，以及初創企業和組織中的管理決策過程。