Behavioral Insights for Policy Design: A New Framework for Understanding Wicked Social Problems and Designing Policies for Real Citizens

Guilherme Lichand is Assistant Professor of Education at the Stanford Graduate School of Education, USA. His research is primarily about the sources of education inequities in low- and middle-income countries, and the interventions with potential to overturn them. He holds a PhD in Political Economy and Government from Harvard University, USA. He has been acknowledged by the Schwab Foundation and Folha de São Paulo as Brazil's top-10 social entrepreneur of the year (post-COVID legacy), in 2020, and by MIT Technology Review as Brazil's top social innovator among under-35 entrepreneurs, in 2014. He is also a co-founder at Movva, a student success platform that uses behavioral insights to engage students and school communities to improve learning outcomes among low-income students across Latin America and Sub-Saharan Africa.

Amiris de Paula Serdeira currently coordinates the Alliance for Literacy at the Natura Institute, Brazil. She holds a Bachelor's degree in Economics and a specialization in public management. She has worked with public policies with high social impact for over 8 years, with experience in strategic and project management, monitoring and evaluation, and policy design. Her research and experiences involve themes related to primary and secondary education, social innovation, and socioeconomic development in themes such as socioemotional development, literacy, impact evaluation, and designing innovative educational policies in public schools. Her work is focused on educational policy, especially in social impact project management and impact evaluation, having worked across several of the main education NGOs and private initiatives dedicated to improving public education in Brazil, including Ayrton Senna Institute, Insper, Oppen Social, and the Natura Institute.

Bruno Martins Rizardi is a designer and holds an MBA in project management. He has worked with the design and implementation of public policies at the municipal, state, and national levels in Brazil. He has developed design-based methodologies to improve the way public programs are formulated and implemented. In particular, he has supported the structuring of programs across the Ministries of Education, Citizenship, Human Rights, and Economy. He is a co-founder at Catálise Social, a consultancy company that uses collaborative approaches to create participatory public policies. He is the author of four other books on design and public policies. He is currently a Director at the Federal Ministry of Management and Public Service Innovation, Brazil.

Guilherme Lichand 是美國史丹佛大學教育研究所的助理教授。他的研究主要關注低收入和中等收入國家教育不平等的根源，以及有潛力改變這些不平等的干預措施。他擁有哈佛大學政治經濟與政府的博士學位。他曾被施瓦布基金會和《聖保羅報》評選為2020年巴西十大社會企業家（後疫情遺產），並於2014年被麻省理工科技評論評選為巴西35歲以下企業家的頂尖社會創新者。他也是Movva的共同創辦人，這是一個利用行為洞察來吸引學生和學校社區，以改善拉丁美洲和撒哈拉以南非洲低收入學生學習成果的學生成功平台。

Amiris de Paula Serdeira 目前在巴西的Natura Institute協調識字聯盟。她擁有經濟學學士學位和公共管理專業資格。她在高社會影響的公共政策領域工作超過8年，擁有戰略和項目管理、監測和評估以及政策設計的經驗。她的研究和經驗涉及與初等和中等教育、社會創新以及社會經濟發展相關的主題，如社會情感發展、識字、影響評估和設計創新的公共學校教育政策。她的工作專注於教育政策，特別是在社會影響項目管理和影響評估方面，曾在多個主要的教育非政府組織和致力於改善巴西公共教育的私營機構工作，包括艾爾頓·塞納研究所、Insper、Oppen Social和Natura Institute。

Bruno Martins Rizardi 是一名設計師，擁有項目管理的MBA學位。他曾在巴西的市、州和國家層面從事公共政策的設計和實施工作。他開發了基於設計的方法論，以改善公共項目的制定和實施方式。特別是，他支持教育部、國民事務部、人權部和經濟部的項目結構化。他是Catálise Social的共同創辦人，這是一家利用協作方法創造參與性公共政策的顧問公司。他還是四本有關設計和公共政策的書籍的作者。目前，他是巴西聯邦管理與公共服務創新部的主任。