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商品描述
This book provides an in-depth exploration of the field of augmented reality (AR) in its entirety and sets out to distinguish AR from other inter-related technologies like virtual reality (VR), mixed reality (MR) and extended reality (XR).
The author presents AR from its initial philosophies and early developments, and in this updated 2nd edition discusses the latest advances and the ramifications they bring and the impact they have on modern society. He examines the new companies that have entered the field and those that have failed or were acquired giving a complete history of AR progress. He explores the possible future developments providing readers with the tools to understand issues relating to defining, building, and using their perception of what is represented in their perceived reality, and ultimately how we assimilate and react to this information.
In Augmented Reality: Where We Will All Live 2nd Edition, JonPeddie has amassed and integrated a corpus of material that is finally in one place. It will serve as a comprehensive guide and provide valuable insights for technologists, marketers, business managers, educators and academics who are interested in the field of augmented reality, its concepts, history, practices, and the science behind this rapidly advancing field of research and development.
商品描述(中文翻譯)
這本書深入探討了擴增實境(AR)領域的全貌,並旨在將AR與其他相關技術如虛擬實境(VR)、混合實境(MR)和擴展實境(XR)區分開來。
作者從AR的初始理念和早期發展開始介紹,並在這個更新的第二版中討論了最新的進展及其帶來的影響,以及對現代社會的衝擊。他檢視了進入該領域的新公司以及那些失敗或被收購的公司,提供了AR發展的完整歷史。他探討了可能的未來發展,為讀者提供理解與定義、建構和使用他們所感知現實中所代表的事物相關問題的工具,最終了解我們如何吸收和反應這些資訊。
在《擴增實境:我們將共同生活的地方 第二版》中,Jon Peddie匯集並整合了一系列資料,這些資料終於集中在一個地方。這本書將作為一個全面的指南,並為對擴增實境及其概念、歷史、實踐和這一快速發展的研究與開發領域背後的科學感興趣的技術專家、行銷人員、商業經理、教育工作者和學者提供寶貴的見解。
作者簡介
Dr. Jon Peddie is a recognized pioneer in the graphics industry, president of Jon Peddie Research, and named one of the world's most influential analysts. Jon is an ACM Distinguished Speaker and is an IEEE Distinguished Visitor and named an IEEE Computer Society Distinguished Contributor and Charter member. He lectures at numerous conferences and universities on topics about graphics technology and the emerging trends in digital media technology. Former president of Siggraph Pioneers, he serves on the advisory boards of several conferences, organizations, and companies, and contributes articles to numerous publications.
In 2015, he was given the Lifetime Achievement Award from the CAD Society. Jon has published hundreds of papers, co-authored a half-dozen technical books, and written 10 technical books (including "Augmented Reality: Where We All Will Live," "Ray Tracing: A Tool for All," and his latest, the three-book series "The History of the GPU", and this 2nd edition of Augmented Reality: Where We All Will Live,") as well as two fictional titles.
作者簡介(中文翻譯)
喬恩·佩迪博士 是圖形產業的公認先驅,現任喬恩·佩迪研究公司的總裁,並被評選為全球最具影響力的分析師之一。喬恩是ACM傑出演講者,也是IEEE傑出訪客,並被認定為IEEE計算機學會的傑出貢獻者及創始會員。他在多個會議和大學講授有關圖形技術及數位媒體技術新興趨勢的主題。作為Siggraph Pioneers的前總裁,他在多個會議、組織和公司的諮詢委員會中任職,並為多家出版物撰寫文章。
在2015年,他獲得了CAD協會的終身成就獎。喬恩已發表數百篇論文,合著了六本技術書籍,並撰寫了十本技術書籍(包括《擴增實境:我們都將生活的地方》、《光線追蹤:人人皆可使用的工具》,以及他最新的三本書系列《GPU的歷史》,還有《擴增實境:我們都將生活的地方》的第二版),以及兩本虛構作品。