Business Opportunities and Risks in China: Strategies and Recommendations from a European Perspective

Tracy Dathe is a full-time Professor at Macromedia University in Berlin, Germany, where she teaches entrepreneurship, innovation, financial management and international communication. She owes her expertise in international cooperation not least to her practical experience in the industry. Her professional focus is on financial management and intercultural communication at multinational SMEs.

Dipl.-Ing. Volker Mueller is a senior manager at the European Chamber of Commerce in Beijing, China. He has more than 30 years of professional experience as a business executive and entrepreneur in China.

Marc Helmold is a full-time Professor at the IU International University of Applied Sciences (IU) in Berlin, Germany. He also owns the consultancy MaHeLeanCon (Germany) and supports international transactions and market entry strategies.

Tracy Dathe 是德國柏林 Macromedia University 的全職教授，教授創業、創新、財務管理和國際溝通。她在國際合作方面的專業知識，部分來自於她在業界的實務經驗。她的專業重點是跨國中小企業的財務管理和跨文化溝通。

Dipl.-Ing. Volker Mueller 是中國北京歐洲商會的高級經理。他在中國擁有超過 30 年的商業高管和企業家的專業經驗。

Marc Helmold 是德國柏林 IU International University of Applied Sciences (IU) 的全職教授。他還擁有顧問公司 MaHeLeanCon（德國），並支持國際交易和市場進入策略。