Predictive and Simulation Analytics: Deeper Insights for Better Business Decisions

Paczkowski, Walter R.

Predictive and Simulation Analytics: Deeper Insights for Better Business Decisions
  • 出版商: Springer
  • 出版日期: 2024-07-20
  • 售價: $2,510
  • 貴賓價: 9.5 折 $2,385
  • 語言: 英文
  • 頁數: 370
  • 裝訂: Quality Paper - also called trade paper
  • ISBN: 3031318897
  • ISBN-13: 9783031318894
  • 相關分類: Machine Learning

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商品描述

This book connects predictive analytics and simulation analytics, with the end goal of providing Rich Information to stakeholders in complex systems to direct data-driven decisions. Readers will explore methods for extracting information from data, work with simple and complex systems, and meld multiple forms of analytics for a more nuanced understanding of data science. The methods can be readily applied to business problems such as demand measurement and forecasting, predictive modeling, pricing analytics including elasticity estimation, customer satisfaction assessment, market research, new product development, and more. The book includes Python examples in Jupyter notebooks, available at the book's affiliated Github.

This volume is intended for current and aspiring business data analysts, data scientists, and market research professionals, in both the private and public sectors.

商品描述(中文翻譯)

本書將預測分析與模擬分析相結合，最終目標是為複雜系統中的利益相關者提供豐富的信息，以指導數據驅動的決策。讀者將探索從數據中提取信息的方法，處理簡單和複雜的系統，並融合多種分析形式，以更細緻地理解數據科學。這些方法可以輕鬆應用於商業問題，例如需求測量與預測、預測建模、定價分析（包括彈性估算）、顧客滿意度評估、市場研究、新產品開發等。本書包含在 Jupyter notebooks 中的 Python 範例，並可在本書的相關 GitHub 上獲得。

本書適合目前及未來的商業數據分析師、數據科學家和市場研究專業人士，無論是在私營部門還是公共部門。

作者簡介

Walter R. Paczkowski earned his Ph.D. in Economics at Texas A&M University and has worked at AT&T's Analytical Support Center, Market Analysis and Forecasting Division, and Business Research Division. He was also a Member of the Technical Staff at AT&T Bell Labs before founding Data Analytics Corp., a statistical consulting and data modeling company, in 2001. Dr. Paczkowski is a part-time lecturer in the Department of Economics and the Department of Statistics at Rutgers University. He published six books in, what he refers to as, his Analytics Series. His latest are Business Analytics: Data Science for Business Problems (Springer, 2021) and Modern Survey Analysis: Using Python for Deeper Insights (Springer, 2022).

作者簡介(中文翻譯)

Walter R. Paczkowski 在德州農工大學獲得經濟學博士學位，曾在 AT&T 的分析支援中心、市場分析與預測部門以及商業研究部門工作。他在創立數據分析公司（Data Analytics Corp.）之前，也曾是 AT&T Bell Labs 的技術員工。該公司成立於 2001 年，專注於統計諮詢和數據建模。Paczkowski 博士目前是羅格斯大學經濟學系和統計學系的兼任講師。他出版了六本書，這些書籍被他稱為「分析系列」。他最新的著作包括《商業分析：針對商業問題的數據科學》（Springer, 2021）和《現代調查分析：使用 Python 獲取更深入的見解》（Springer, 2022）。

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