Uniting Marketing Efforts for the Common Good--A Challenge for the Fourth Sector: Selected Papers from XXI International Congress on Public and Nonpro

Ana Maria Soares is the Associate Professor of Marketing and Strategic Management at the School of Economics and Management at the University of Minho (Portugal). She is a member of the Scientific Committee of the Doctoral Program in Marketing and Strategy and in Business Administration. She has been researching different trends in consumer behavior, including the impact of virtual assistant technologies, voluntary simplicity and social networks.

Beatriz Casais is an Assistant Professor at the School of Economics and Management at the University of Minho (Portugal). Her research interests focus on Public, Social and Nonprofit Marketing, Digital Marketing, e-Commerce and e-marketplaces, Advertising, Marketing Communications and Reputation Management, Place Branding and Public Diplomacy.

安娜·瑪麗亞·索亞雷斯是葡萄牙明霍大學經濟與管理學院的行銷與策略管理副教授。她是行銷與策略博士課程及工商管理博士課程的科學委員會成員。她的研究涵蓋消費者行為的不同趨勢，包括虛擬助理技術的影響、自願簡約和社交網絡。

比阿特麗斯·卡賽斯是葡萄牙明霍大學經濟與管理學院的助理教授。她的研究興趣集中在公共、社會及非營利行銷、數位行銷、電子商務及電子市場、廣告、行銷傳播與聲譽管理、地點品牌及公共外交。