The Digital Transformation of Georgia: Economics, Management, and Policy

Kupiek, Martin, Brandmeier, Rupert A.

The Digital Transformation of Georgia: Economics, Management, and Policy
  • 出版商: Springer
  • 出版日期: 2024-04-30
  • 售價: $2,510
  • 貴賓價: 9.5 折 $2,385
  • 語言: 英文
  • 頁數: 200
  • 裝訂: Quality Paper - also called trade paper
  • ISBN: 3031264533
  • ISBN-13: 9783031264535
  • 相關分類: 經濟學 Economy

    • 海外代購書籍(需單獨結帳)

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商品描述

This edited volume discusses the path towards the digital transformation of Georgia from two major viewpoints: First, an economic perspective that includes contributions around economic integration and orientation towards the EU, and an analysis of its implications for a small country like Georgia. Second, various aspects of digital transformation initiatives will be studied from an enterprise and a managerial perspective. In this part, innovative management methodologies are conceptualized such as agile change management and the enterprise transformation cycle to facilitate the shift from the manufacturing and agriculture industry towards an increasing digitalization of companies.

These concepts serve as fundamental cornerstones to enable the development of a digital transformation roadmap including the analysis of the potential of establishing a digital hub in Georgia and the Caucasus area. Based on a survey of national and international managers, important HR key performance indicators referring to mobility and digitalization of the workplace are discussed. The impact of pandemic (post-Covid) scenarios for future organizational development as well as large-scale labor migration from East to West is also in focus.

The authors present implications for policymakers and business owners as well as top-level executives resulting in a set of recommendations for future actions.

商品描述(中文翻譯)

這本編輯的專書討論了喬治亞實現數位轉型的路徑，從兩個主要觀點出發：首先，從經濟角度來看，包括有關經濟整合和朝向歐盟的貢獻，以及對喬治亞等小國家的影響進行分析。其次，從企業和管理角度研究數位轉型計畫的各個方面。在這部分中，提出了創新的管理方法論，如敏捷變革管理和企業轉型週期，以促進從製造業和農業行業向公司數位化的轉變。

這些概念是實現數位轉型路線圖的基本基石，包括分析在喬治亞和高加索地區建立數位中心的潛力。根據對國內外經理人的調查，討論了與工作場所的流動性和數位化相關的重要人力資源關鍵績效指標。同時，也關注了疫情（後COVID）對未來組織發展以及從東向西的大規模勞動力遷移的影響。

作者提出了對政策制定者和企業主以及高層管理人員的啟示，並提出了一系列未來行動的建議。

作者簡介

Martin Kupiek works as an independent management consultant and Professor of Management. He holds a Master of Science in Economics and Social Sciences from the TU Dortmund in Germany, a Master of Business Administration from the University of Vermont, USA and a PhD in Management from the University of Innsbruck, Austria. He also belongs to the circle of Fulbright Alumni in Germany. He has published several books and chapter contributions in renowned publications. More than 30 years of professional experience as a consultant and manager enables him to provide consulting services in Organizational Change Management for large and international corporations. His research activities focus on emotions in organizations and their influence on employees and leaders.

Rupert A. Brandmeier has studied Business & Economics, English, and Archaeology at the Universities of Augsburg (Germany), Moscow (Russia), and Munich (Germany). He has more than 30 years of experience in international businesses, the public sector, and academia. Covering a large area of subjects, his prime interests in management are marketing & operations management, digitalization, corporate strategy, and globalization with a focus on sustainability and corporate social responsibility (CSR). His current research projects deal with the Future of Work (employee attraction and retention in a remote working environment, intercultural leadership), Arts & Culture Management (digitalization in performing arts, museums & exhibitions), and Tourism & Cultural Heritage Protection.

He held managerial positions at global and mid-sized companies (sales, procurement, supply change management, operations & logistics) and worked as an executive management consultant in a number of restructuring and turn-around projects. He has been a visiting professor and a lecturer in EMEA & LATAM. He contributed research papers in the areas of cybersecurity, business intelligence, market entry studies, procurement, benchmarking & innovation management, HR, and cultural management. Besides his management activities, he takes a vital interest in almost all areas of archaeology, including underwater archaeology, and history. Prof. Brandmeier lives in Panama.

作者簡介(中文翻譯)

Martin Kupiek是一位獨立管理顧問和管理學教授。他擁有德國多特蒙德工業大學的經濟與社會科學碩士學位，美國佛蒙特大學的工商管理碩士學位，以及奧地利因斯布魯克大學的管理學博士學位。他還是德國富布萊特校友會的成員。他在知名出版物上發表了多本書籍和章節貢獻。作為一名顧問和經理，他擁有超過30年的專業經驗，能夠為大型和國際企業提供組織變革管理的諮詢服務。他的研究活動主要集中在組織中的情緒及其對員工和領導者的影響上。

Rupert A. Brandmeier在德國奧格斯堡大學（Augsburg）、俄羅斯莫斯科大學（Moscow）和德國慕尼黑大學（Munich）學習了商業與經濟學、英語和考古學。他在國際企業、公共部門和學術界擁有超過30年的經驗。他的管理學主要興趣涵蓋了市場營銷與運營管理、數字化、企業戰略和全球化，並關注可持續發展和企業社會責任（CSR）。他目前的研究項目涉及工作的未來（遠程工作環境中的員工吸引和留任、跨文化領導）、藝術與文化管理（表演藝術、博物館和展覽的數字化）以及旅遊業與文化遺產保護。

他曾在全球和中型企業擔任管理職位（銷售、採購、供應鏈管理、運營和物流），並在多個重組和轉型項目中擔任高級管理顧問。他曾擔任EMEA和LATAM地區的客座教授和講師。他在網絡安全、商業智能、市場進入研究、採購、基準和創新管理、人力資源和文化管理等領域貢獻了研究論文。除了管理活動，他對幾乎所有考古學領域，包括水下考古學和歷史，都有濃厚的興趣。Brandmeier教授居住在巴拿馬。

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