A New Theory of Cultural Archetypes: Capturing Global Unity and Local Diversity

Midgley, David, Venaik, Sunil, Christopoulos, Demetris

A New Theory of Cultural Archetypes: Capturing Global Unity and Local Diversity
  • 出版商: Palgrave MacMillan
  • 出版日期: 2024-04-25
  • 售價: $2,160
  • 貴賓價: 9.5 折 $2,052
  • 語言: 英文
  • 頁數: 122
  • 裝訂: Quality Paper - also called trade paper
  • ISBN: 3031244842
  • ISBN-13: 9783031244841
  • 相關分類: 遊戲引擎 Game-engine

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商品描述

This book overcomes the limitations of existing models of national culture by presenting a novel archetypal methodology that captures heterogeneity within and between nations in a simple manner. The authors incorporate this methodology into a new, empirically derived theory of nations as composites of diverse culture configurations (or archetypes). The theory, which is illustrated through data on secular and emancipative values obtained from the European and World Value Surveys, shows the unity and diversity of these values across 117 nations, and identifies trends in global culture over four decades.

Based on the authors' research, the book argues that universal archetypes capture the unity and diversity of the global cultural mosaic with precision and fidelity. By reflecting the reality of changing culture around the world with greater clarity, the book's novel approach provides a comprehensive lens for international business scholars, practitioners, and policy makers to view, understand and explain culture-related phenomena.

商品描述(中文翻譯)

本書通過提出一種新穎的典型方法，克服了現有的國家文化模型的局限性，以簡單的方式捕捉國家內部和國家之間的異質性。作者將這種方法融入一種新的、以實證為基礎的國家理論中，該理論將國家視為多樣文化配置（或典型）的組合。通過歐洲和世界價值調查獲得的世俗和解放價值的數據作為例證，這一理論展示了117個國家在這些價值觀上的統一性和多樣性，並確定了全球文化在四十年間的趨勢。

根據作者的研究，本書主張普遍的典型方法以精確和忠實地捕捉全球文化拼圖的統一性和多樣性。通過更清晰地反映世界各地不斷變化的文化現實，本書的新穎方法為國際商務學者、從業人員和政策制定者提供了一個全面的視角，以觀察、理解和解釋與文化相關的現象。

作者簡介

David Midgley is Emeritus Professor of Marketing at INSEAD. His previous appointments include the University of New South Wales, the University of California, the University of Pennsylvania and Stanford University. He has over 120 highly cited publications in the areas of innovation, strategy and international business.

Sunil Venaik is Associate Professor at University of Queensland Business School, where his research focuses on international business for small and large firms. He is one of the leading business researchers worldwide, based on his extensive research publications and silver medal from the Journal of International Business Studies.

Demetris Christopoulos completed his PhD studies in 2017 at the National and Kapodistrian University of Athens. He has worked as a maths tutor, market researcher, multimedia producer, and his research field is noisy numerical analysis. His work at ResearchGate sets him at the upper 4% of all members.

作者簡介(中文翻譯)

David Midgley是INSEAD的名譽市場學教授。他之前曾在新南威爾斯大學、加州大學、賓夕法尼亞大學和斯坦福大學擔任職位。他在創新、策略和國際商業領域擁有超過120篇高被引用的著作。

Sunil Venaik是昆士蘭大學商學院的副教授，他的研究專注於小型和大型企業的國際商業。他是全球領先的商業研究者之一，憑藉其廣泛的研究著作和《國際商業研究期刊》的銀牌獎。

Demetris Christopoulos於2017年在雅典國立和卡波迪斯特里亞大學完成了他的博士學位研究。他曾擔任數學導師、市場研究員和多媒體製作人，他的研究領域是噪聲數值分析。他在ResearchGate的工作使他成為所有成員中排名前4%的人。

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