Digital Technologies for Smart Business, Economics and Education: Towards a Promising Future

Amina Omrane is Associate Professor in management science and entrepreneurship at the University of Sfax in Tunisia. She has co-edited and published numerous books and more than 40 articles in peer-reviewed, reputed, and ranked journals and international conference proceedings.

Gouranga Patra is Associate Professor of management at Adamas University in Kolkata, India. His areas of expertise include marketing and advertising management, product and brand management, consumer behavior, retail management, international marketing and entrepreneurship development. He has published one book, Advertising Effectiveness in Indian Context (Lambert Academic Publishing, 2012), and has published articles in several international journals on varied topics related to marketing. Apart from teaching, Dr. Patra is also developing his expertise in different statistical tools to enhance his research knowledge.

Sumona Datta is an AssistantProfessor in the Department of Psychology of Government General Degree College, Singur, Hooghly, India. Previously she worked as an Assistant Professor at St. Xavier's University, and the Adamas University of Kolkata, India. She has published her research work in different national and international journals as well as in edited volumes. Her research interest lies in the area of cognitive psychology and psychometry.

Amina Omrane 是突尼西亞斯法克斯大學的管理科學與創業副教授。她共同編輯並出版了多本書籍，以及在同行評審的知名期刊和國際會議論文集中發表了超過40篇文章。

Gouranga Patra 是印度加爾各答的阿達瑪斯大學管理學副教授。他的專業領域包括行銷與廣告管理、產品與品牌管理、消費者行為、零售管理、國際行銷及創業發展。他出版了一本書籍《Advertising Effectiveness in Indian Context》（Lambert Academic Publishing, 2012），並在多個國際期刊上發表了與行銷相關的各種主題文章。除了教學外，Patra 博士也在發展不同的統計工具，以增強他的研究知識。

Sumona Datta 是印度胡格利的政府普通學位學院心理學系的助理教授。她曾在聖澤維爾大學和加爾各答的阿達瑪斯大學擔任助理教授。她的研究工作已在不同的國內外期刊以及編輯書籍中發表。她的研究興趣集中在認知心理學和心理測量學領域。