This book presents the outcomes of the trans- and interdisciplinary research project NEMo (Sustainable Fulfilment of Mobility Demands in Rural Areas). Due to demographic change, it is becoming increasingly difficult for rural districts and communities to maintain a basic set of public transport services such as bus and train transit without encountering issues regarding necessary social participation, sensible regional value creation and, last but not least, achievable environmental protection goals. At the same time, the demand for mobility in rural areas will continue to rise in the future, e.g. due to the concentration of medical care facilities and shopping centres close to cities.
Focusing on the development of sustainable and innovative mobility services and business models, this book explains how new mobility offers can be created in which citizens themselves become mobility providers. To do so, it combines the findings of the individual research groups with external contributions from science and practice.
Prof. Dr. Jorge Marx Gómez is a professor and chair of Business Information Systems / Very Large Business Applications (VLBA) at the Carl von Ossietzky University of Oldenburg, Germany. He is furthermore the director of the Center for Environmental and Sustainability Research (COAST) at Carl von Ossietzky University of Oldenburg and board member of the energy group at OFFIS-Institute. His research interests include business information systems, federated ERP-systems, business intelligence, data science, applied AI, interoperability, environmental management information systems, ICT for sustainability and e- and mobile-commerce. Prof. Marx Gómez has worked as guest lecturer in different countries and has successfully coordinated many (national and international) research and capacity building projects.
Prof. Dr. Jantje Halberstadt is a professor of Economics and Sustainability at the University of Vechta, Germany, where she is also Dean of Studies at the Faculty of Education and Social Sciences. Her main research interests are in the area of entrepreneurship and management, particularly transformational sustainability entrepreneurship related to various fields, such as ICT, agriculture and food, mobility, and gender studies. She is Vice-Director of the ISPA institute (Institute for Structural research and Planning in Agricultural and intensive areas) and board member of FGF e.V. (Förderkreis Gründungs-Forschung), Germany`s leading scientific association for entrepreneurship, innovation and SMEs, as well as of the Yunus Centre for Social Business and Values. Prof. Halberstadt is also lecturer abroad and leads several trans- and interdisciplinary research projects with national and international groups. She holds a PhD from the Carl von Ossietzky University of Oldenburg and was Junior Professor for Social Entrepreneurship at the Leuphana University in Lüneburg where she still is Guest Professor.
Prof. Dr. Anna Henkel is a professor at the University of Passau, Germany, and helds the Chair of Sociology with a focus on Sociology of Technology and Sustainable Development since 2019. Prior to this, she was assistant professor of Social Theory at the Carl von Ossietzky University of Oldenburg and professor of Cultural and Media Sociology at the Leuphana University of Lüneburg. Her research focuses on sociological theory as well as knowledge, materiality and sustainability research and digitization.
Prof. Dr. Frank Köster is head of business development at the Institute of Transportation Systems of the German Aerospace Center (DLR) in Braunschweig, Germany. His current research activities are addressing the application domains automotive, railway systems, intermodal transport/mobility, public transport and traffic management. In particular, Frank Köster is focussing on automated and connected mobility and transport solutions in the mentioned domains as well as on the topic of digitization of the traffic system. In addition to his engagement at the DLR, Frank Köster is also professor at the Carl von Ossietzky University of Oldenburg where he is head of the Department on Intelligent Transportation Systems. Frank Köster is a member of the ASAM Board of Directors and Advisory Professor at Tongji University in China. He is coordinator of the Mobility Branch within GAIA-X and he is member of the national Round Table on Automated and Connected Driving. He represents the DLR at different European and international institutions (e.g. ERTICO) as well as in several research and development initiatives.
Prof. Dr. Jürgen Sauer is an associate professor in the system analysis and -optimization group within the Department of Computer Science of the Carl von Ossietzky University of Oldenburg, Germany. He holds a diploma in Computer Science from the Technical University of Dortmund and a Dr.-Ing. in Computer Science from the Carl von Ossietzky University of Oldenburg. After working as a senior research assistant in the information systems area in the software engineering lab of the Department of Computer Science he had been the head of the computer centre of the Carl von Ossietzky University of Oldenburg subsequently an assistant professor in the business informatics group. He now works on topics of artificial intelligence systems in supply chain management, especially intelligent planning and scheduling systems in logistics and manufacturing. He is the speaker of the special interest group in planning, scheduling and configuration within the Artificial Intelligence section of the German Computer Society (Gesellschaft fuer Informatik, GI) and has organized several workshops on the topics of planning, scheduling and configuration.
Univ.-Prof. Dr. Prof. h.c. Jürgen Taeger was full professor and head of chair for Private Law, Commercial and Business Law, Legal Informatics, Department of Law, Faculty of Informatics, Economics and Law at the Carl von Ossietzky University of Oldenburg, Germany (1997-2020), and was director of the Center of Law of the Information Society. He is a visiting professor at the University of Cluj (Romania). He studied both Law and Political Science at the Free University of Berlin and Leibniz University of Hannover. Before 1997 he took up deputy professorships at the Universities of Lüneburg, Frankfurt (Oder), Greifswald and Hannover. Taeger was habilitated in 1991 with a thesis on non-contractual liability for defective computer programs and received his doctorate with a thesis on the disclosure of trade and business secrets. Since 2004 he is chairman of the board of the German Foundation for Law and Informatics. His main interests are in the fields of German Private Law, Data Protection Law, and Commercial and Business Law
Prof. Dr. Andreas Winter is chair of the Software Engineering Group at Carl von Ossietzky University of Oldenburg, Germany. He teaches on software engineering foundations, requirements engineering and management, software architecture, and software analysis and transformation. Current research includes modeling and meta-modeling, sustainable software architectures, software evolution and the development of smarter systems. He was involved in the development of the GUPRO meta-model based framework for program comprehension, the design of the graph interchange language GXL, the development of the SOAMIG software migration methodology, the analysis and optimization of energy efficiency of software systems, the design of sustainable software architectures for smarter systems and the design of collaborative modeling tools. Andreas Winter served in program and organization committees of various national and international conferences and workshops. Among others, he served as program-, general-, and steering committee chair of the European Conference on Software Maintenance and Reengineering (CSMR). He is founding member of the GI group on software reengineering and served as member at the large of the IEEE-CS Technical Activities Committee.
Prof. Dr. David Woisetschläger joined Technical University of Braunschweig, Germany, as a professor and chair in Services Management and Director of the Institute for Automotive Management and Industrial Production in 2011. Before, he worked as Assistant Professor at Technical University of Dortmund, Germany. He earned his doctorate degree from the University of Münster. His research interests lie primarily in the fields of service innovation, branding, and customer relationship management with a particular interest in empirical studies on communications and mobility services. Besides his academic work, he is also a consultant for companies in the automotive and telecommunications sectors. His work in these domains has been published in international marketing journals such as the Journal of the Academy of Marketing Science, Journal of Business Research, Journal of Marketing, Journal of Retailing, and Psychology & Marketing.
教授博士 Jorge Marx Gómez 是德國奧斯提茨基大學（Carl von Ossietzky University of Oldenburg）商業資訊系統/超大型商業應用（Very Large Business Applications, VLBA）教授及系主任。他同時也是該大學環境與可持續研究中心（Center for Environmental and Sustainability Research, COAST）的主任，以及OFFIS研究所能源小組的董事會成員。他的研究興趣包括商業資訊系統、聯邦ERP系統、商業智慧、數據科學、應用人工智慧、互操作性、環境管理資訊系統、可持續發展的資訊與通信技術（ICT）以及電子商務和行動商務。Marx Gómez教授曾在不同國家擔任客座講師，並成功協調了許多（國內和國際）研究及能力建設項目。
教授博士 Jantje Halberstadt 是德國維赫塔大學（University of Vechta）經濟學與可持續性教授，同時也是教育與社會科學院的學術院長。她的主要研究興趣集中在創業與管理領域，特別是與各個領域相關的轉型可持續創業，如資訊與通信技術（ICT）、農業與食品、流動性及性別研究。她是ISPA研究所（Institute for Structural research and Planning in Agricultural and intensive areas）的副主任，以及德國創業、創新和中小企業領先科學協會FGF e.V.（Förderkreis Gründungs-Forschung）和尤努斯社會企業與價值中心的董事會成員。Halberstadt教授也在國外授課，並領導多個跨學科和跨領域的研究項目，與國內外團隊合作。她擁有奧斯提茨基大學的博士學位，曾在呂內堡的萊普哈納大學擔任社會企業的助理教授，現在仍是該校的客座教授。
教授博士 Anna Henkel 是德國帕紹大學（University of Passau）的教授，自2019年以來擔任社會學系的社會學教授，專注於技術社會學和可持續發展。在此之前，她曾擔任奧斯提茨基大學的社會理論助理教授，以及呂內堡的萊普哈納大學文化與媒體社會學教授。她的研究重點在於社會學理論、知識、物質性、可持續性研究和數位化。
教授博士 Frank Köster 是德國宇航中心（DLR）交通系統研究所的業務發展負責人，位於德國布倫瑞克。他目前的研究活動涉及汽車、鐵路系統、聯運交通/流動性、公共交通和交通管理等應用領域。特別是，Köster專注於上述領域的自動化和連接的流動性及交通解決方案，以及交通系統的數位化主題。除了在DLR的工作外，Köster教授還是奧斯提茨基大學的教授，負責智能交通系統系。Köster是ASAM董事會成員，也是中國同濟大學的顧問教授。他是GAIA-X的流動性分支協調員，並且是全國自動化和連接駕駛圓桌會議的成員。他代表DLR參加不同的歐洲和國際機構（例如ERTICO）以及多個研究和開發計畫。
教授博士 Jürgen Sauer 是德國奧斯提茨基大學計算機科學系系統分析與優化小組的副教授。他擁有多特蒙德科技大學的計算機科學學位和奧斯提茨基大學的計算機科學博士學位。在計算機科學系的軟體工程實驗室擔任高級研究助理後，他曾擔任奧斯提茨基大學計算機中心的負責人，隨後成為商業資訊小組的助理教授。他目前的研究主題包括供應鏈管理中的人工智慧系統，特別是物流和製造中的智能規劃和排程系統。他是德國計算機學會（Gesellschaft fuer Informatik, GI）人工智慧部門內規劃、排程和配置特別興趣小組的發言人，並組織了多個有關規劃、排程和配置的研討會。
大學教授博士榮譽教授 Jürgen Taeger 曾擔任德國奧斯提茨基大學法律系私法、商法、商業法、法律資訊學的全職教授及系主任（1997-2020），並擔任資訊社會法律中心的主任。他是羅馬尼亞克盧日大學的客座教授。他在柏林自由大學和漢諾威萊布尼茲大學學習法律和政治學。在1997年之前，他曾在呂內堡、法蘭克福（奧德河）、格賴夫斯瓦爾德和漢諾威的大學擔任副教授。Taeger於1991年以有關缺陷計算機程式的非合約責任的論文獲得資格認證，並以有關商業秘密披露的論文獲得博士學位。自2004年以來，他一直擔任德國法律與資訊基金會的董事會主席。他的主要研究興趣包括德國私法、數據保護法以及商業法和商業法。
教授博士 Andreas Winter 是德國奧斯提茨基大學軟體工程小組的系主任。他教授軟體工程基礎、需求工程與管理、軟體架構以及軟體分析與轉換。當前的研究包括建模和元建模、可持續軟體架構、軟體演進以及智能系統的開發。他參與了GUPRO元模型基礎的程式理解框架的開發、圖形交換語言GXL的設計、SOAMIG軟體遷移方法論的開發、軟體系統的能源效率分析與優化、智能系統的可持續軟體架構設計以及協作建模工具的設計。Andreas Winter曾在各種國內和國際會議及研討會的程序和組織委員會中任職，包括擔任歐洲軟體維護與重構會議（CSMR）的程序、總體和指導委員會主席。他是GI軟體重構小組的創始成員，並曾擔任IEEE-CS技術活動委員會的成員。
教授博士 David Woisetschläger 於2011年加入德國布倫瑞克科技大學，擔任服務管理教授及汽車管理與工業生產研究所所長。在此之前，他曾在德國多特蒙德科技大學擔任助理教授。他在明斯特大學獲得博士學位。他的研究興趣主要集中在服務創新、品牌和客戶關係管理，特別關注於有關通訊和流動性服務的實證研究。除了學術工作外，他還是汽車和電信行業公司的顧問。他在這些領域的工作已發表於國際行銷期刊，如《行銷科學學會期刊》（Journal of the Academy of Marketing Science）、《商業研究期刊》（Journal of Business Research）、《行銷期刊》（Journal of Marketing）、《零售期刊》（Journal of Retailing）和《心理學與行銷》（Psychology & Marketing）。
