Website Valuation: How to calculate the worth of a website?
暫譯: 網站估值：如何計算網站的價值？

Website Valuation is the first book about calculating the worth of a website. Written by online marketing specialist Paul Haarman it will offer a structural method of valuing a website or ecommerce website. Website Valuation is the first published complete method of valuing a website, blog, ecommerce website or information based website. The main question addressed by this book is: How much is a website worth? After years of studying analytical data of all sorts of websites and online shops it appeared that 5 website value drivers are responsible for driving website worth. In this book you will learn to use a methodical approach in valuing a website using these 5 website value drivers. The different parts of the website valuation process will be discussed including a financial valuation and a qualitative valuation based upon the 5 website value drivers. You will learn to use this method in a practical way using a step by step approach. The book includes an example of the website valuation process using a fictitious website. In this book a distinction is being made between information based websites and ecommerce websites. In calculating the worth of a website it makes a difference whether direct financial results are available or only attributable results. Even when no financial results are available a specific approach of calculating website worth is introduced. You will learn that with this new method of valuing a website every single website may be valued. Apart from explaining the method of valuing a website you will also learn some pitfalls you may encounter while trying to calculate a website’s worth. At the end of the book we will get into the future of retailing and website acquisitions and the growing market for website investments. The market for Mergers & Acquisitions will change course from the physical to the online world. The impacts of this evolution will be discussed.