So You Want to Start a Podcast: Finding Your Voice, Telling Your Story, and Building a Community That Will Listen
暫譯: 你想開始播客嗎:找到你的聲音、講述你的故事,並建立一個願意聆聽的社群

Meinzer, Kristen

  • 出版商: HarperCollins
  • 出版日期: 2019-08-06
  • 售價: $1,140
  • 貴賓價: 9.5$1,083
  • 語言: 英文
  • 裝訂: Audio
  • ISBN: 198266116X
  • ISBN-13: 9781982661168
  • 相關分類: 遊戲引擎 Game-engine行銷/網路行銷 Marketing
  • 海外代購書籍(需單獨結帳)

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商品描述

A comprehensive step-by-step guide to creating a hit show, So You Want to Start a Podcast covers everything from hosting and guest booking to editing and marketing - while offering plenty of encouragement and insider stories along the way. Though they are the fastest-growing form of media, podcasts are actually difficult to create--and even harder to sustain. Few know the secrets of successfully creating a knockout podcast better than Kristen Meinzer. An award-winning commentator, producer, and former director of nonfiction programming for Slate's sister company, Panoply, Meinzer has also hosted three successful podcasts, reaching more than ten million listeners. Now, she shares her expertise, providing aspiring podcasters with crucial information and guidance to start their own audio forum.

Meinzer believes that we each have a unique voice that deserves to be heard. But many of us may need some help transforming our ideas into reality. So You Want to Start a Podcast asks the tough questions to help budding podcasters define and achieve their goals, including:

Why do you want to start a podcast? Think about specifically why you want to start a podcast versus a blog, zine, YouTube channel, Instagram feed, or other media outlet. Find out if a podcast is really the best way to tell your story.

What is your show about? For any advertiser, corporate partner, or press outlet, you need a snappy pitch. How would you describe what you want to do in two to three sentences?

Who is your podcast for? Who are you trying to reach? How will your content and tone appeal to those listeners?

How is your show going to be structured? Create a step-by-step map planning the show out. Think about length, segments, interviews, advice, news reads, and other aspects of successful podcasts you can adapt for your own.

With this motivational how-to guide--the only one on the subject available--you'll find the direction you need to produce an entertaining and informative podcast and promote it to the right audience. So You Want to Start a Podcast gives you the tools you need to start a podcast--and the insight to keep it thriving.

商品描述(中文翻譯)

一本全面的逐步指南《你想開始播客嗎?》涵蓋了從主持和嘉賓預訂到編輯和行銷的所有內容,同時提供了大量的鼓勵和內幕故事。儘管播客是增長最快的媒體形式,但實際上創建播客是困難的——而且更難以維持。沒有人比克里斯汀·邁因澤(Kristen Meinzer)更了解成功創建一個引人注目的播客的秘密。作為一位獲獎的評論員、製作人以及Slate的姊妹公司Panoply的前非虛構節目總監,邁因澤還主持過三個成功的播客,吸引了超過一千萬的聽眾。現在,她分享她的專業知識,為有志於成為播客主持人的人提供關鍵信息和指導,幫助他們開始自己的音頻論壇。

邁因澤相信,我們每個人都有獨特的聲音,值得被聽見。但我們中的許多人可能需要一些幫助,將我們的想法變為現實。《你想開始播客嗎?》提出了艱難的問題,幫助新興的播客主持人定義和實現他們的目標,包括:

你為什麼想開始播客?仔細思考為什麼你想開始播客,而不是部落格、雜誌、YouTube頻道、Instagram動態或其他媒體平台。找出播客是否真的是講述你故事的最佳方式。

你的節目是關於什麼的?對於任何廣告商、企業夥伴或媒體機構,你需要一個引人注目的簡介。你會如何用兩到三句話描述你想做的事情?

你的播客是為誰而設?你想接觸誰?你的內容和語調將如何吸引這些聽眾?

你的節目將如何結構?創建一個逐步的計劃圖來規劃節目。考慮長度、片段、訪談、建議、新聞閱讀以及其他成功播客的各個方面,你可以為自己的播客進行調整。

通過這本激勵人心的操作指南——該主題上唯一的一本——你將找到製作一個有趣且具資訊性的播客並將其推廣給正確觀眾所需的方向。《你想開始播客嗎?》為你提供了開始播客所需的工具,以及保持其蓬勃發展的洞察力。