Eye tracking: A comprehensive guide to methods, paradigms, and measures
暫譯: 眼動追蹤：方法、範式與測量的綜合指南

Andersson, Richard, Holmqvist, Kenneth

Eye tracking: A comprehensive guide to methods, paradigms, and measures
  • 出版商: Createspace Independent Publishing Platform
  • 出版日期: 2017-11-22
  • 售價: $2,370
  • 貴賓價: 9.5 折 $2,252
  • 語言: 英文
  • 頁數: 746
  • 裝訂: Quality Paper - also called trade paper
  • ISBN: 1979484899
  • ISBN-13: 9781979484893
  • 相關分類: 人工智慧、Wireless-networks

    • 海外代購書籍(需單獨結帳)

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商品描述

We make 3-5 eye movements per second, and these movements are crucial in helping us deal with the vast amounts of information we encounter in our everyday lives. In recent years, thanks to the development of eye-tracking technology, there has been a growing interest in monitoring and measuring these movements, with a view to understanding how we attend to and process the visual information around us. Eye tracking as a research tool is now more accessible than ever, and is growing in popularity amongst researchers from a whole host of different disciplines. Usability analysts, sports scientists, cognitive psychologists, reading researchers, psycholinguists, neurophysiologists, electrical engineers, and others all have a vested interest in eye tracking for different reasons. However, despite the scientific advancements and technological innovations resulting from recording eye movements, the growth of eye tracking also presents a variety of challenges-in particular how to design an eye-tracking experiment and analyse the data to fit your needs. This volume is a much needed comprehensive handbook of eye-tracking methodology. In its second edition, it describes how to evaluate and acquire an eye-tracker, how to plan and design an eye tracking study, and how to record and analyse eye-movement data. Besides technical details and theory, the heart of the book revolves around practicality-how raw data samples are converted into fixations and saccades using event detection algorithms, how the different representations of eye-movement data are calculated using Areas Of Interest (AOIs), heat maps and scanpaths, and how all the measures of eye movements relate to these processes. Part I presents the technology and skills needed to perform high-quality research with eye-trackers. Part II covers the predominant methods applied to the data which eye-trackers record. These include the parsing of raw sample data into oculomotor events, and how to calculate representations of eye movements such as transition matrices. Part III gives a comprehensive outline of the most common paradigms used with eye-trackers, and the measures which can be calculated using the events and representations described in Part II. This is a taxonomy of the measures available to eye-tracking researchers, sorted by type of movement of the eyes and type of analysis. With it, the time and effort to design your experiments can be much reduced. For anyone in the sciences considering conducting research involving eye tracking, this book is an essential reference.

商品描述(中文翻譯)

我們每秒進行 3-5 次眼球運動，這些運動對於幫助我們處理日常生活中遇到的大量資訊至關重要。近年來，隨著眼動追蹤技術的發展，對於監測和測量這些運動的興趣日益增加，旨在理解我們如何注意和處理周圍的視覺資訊。眼動追蹤作為一種研究工具，現在比以往任何時候都更容易獲得，並且在來自各個不同學科的研究人員中越來越受歡迎。可用性分析師、運動科學家、認知心理學家、閱讀研究者、心理語言學家、神經生理學家、電氣工程師等，因不同的原因都對眼動追蹤有著濃厚的興趣。然而，儘管記錄眼球運動所帶來的科學進步和技術創新，眼動追蹤的增長也帶來了各種挑戰，特別是如何設計眼動追蹤實驗並分析數據以符合您的需求。本書是一本急需的全面眼動追蹤方法學手冊。在第二版中，它描述了如何評估和獲取眼動追蹤器，如何計劃和設計眼動追蹤研究，以及如何記錄和分析眼球運動數據。除了技術細節和理論外，本書的核心圍繞實用性展開——如何使用事件檢測算法將原始數據樣本轉換為凝視和掃視，如何使用興趣區域（Areas Of Interest, AOIs）、熱圖和掃描路徑計算眼球運動數據的不同表示，以及所有眼球運動的測量如何與這些過程相關。第一部分介紹了使用眼動追蹤器進行高質量研究所需的技術和技能。第二部分涵蓋了應用於眼動追蹤器記錄數據的主要方法，包括將原始樣本數據解析為眼動事件，以及如何計算眼球運動的表示，例如轉移矩陣。第三部分提供了使用眼動追蹤器的最常見範式的全面概述，以及可以使用第二部分中描述的事件和表示計算的測量。這是一個針對眼動追蹤研究者可用測量的分類法，按眼睛運動類型和分析類型進行排序。通過這本書，設計實驗所需的時間和精力可以大大減少。對於任何考慮進行涉及眼動追蹤研究的科學工作者來說，這本書都是一本必備的參考資料。

作者簡介

Kenneth Holmqvist is a professor at the North-West University, South Africa, at the Masaryk University in Brno, Czech Republic and a guest professor at Regensburg University, Germany. Kenneth founded the eye tracking laboratory in Lund already in 1995, and has since extended the laboratory to incorporate almost 50 eye-trackers and a multitude of projects. Kenneth has worked in a large variety of eye-tracking-based research stretching from reading research and scene perception, over to newspaper reading, post-saccadic oscillations, the eye movements of dogs, advertisement studies, and gesture recognition in face to face interaction. Kenneth also has expertise in eye tracking used in applied areas, including decision making in supermarkets and research on safety in car driving and air traffic control. Now his focus is on method and teaching in eye-tracking research. In 2000, Kenneth initiated regular masters courses in eye tracking methodology. In 2006, he founded the Scandinavian Conference on Applied Eye Tracking, and in 2008, the international LETA training courses in eye-tracking methodology which has taught more than 650 scholars around the world. He also arranged so that the eye-tracking group in Lund could jointly organize ECEM 2013 in Lund. Kenneth is the initiator and main author of this book, both its first and its second edition. Richard Andersson is a PhD in Cognitive Science, and has worked as a researcher in Cognitive Science at Lund University. He started out in psycholinguistics, but later moved on to more methodological research, such as the role of event detection algorithms, physiological factors, and procedures on data quality. Richard was a frequent teacher at the LETA intensive eye-tracking courses as well as a teacher in eye-tracking and experimental design.

作者簡介(中文翻譯)

肯尼斯·霍爾姆奎斯特（Kenneth Holmqvist）是南非西北大學的教授，捷克布爾諾的馬薩里克大學教授，以及德國雷根斯堡大學的客座教授。肯尼斯於1995年在隆德創立了眼動追蹤實驗室，並自此擴展實驗室，擁有近50台眼動追蹤儀和多個研究項目。肯尼斯在各種基於眼動追蹤的研究中工作，涵蓋了閱讀研究、場景感知、報紙閱讀、後掃視振盪、狗的眼動、廣告研究以及面對面互動中的手勢識別等領域。肯尼斯還在應用領域的眼動追蹤方面擁有專業知識，包括超市中的決策制定以及汽車駕駛和空中交通管制的安全研究。現在他的重點是眼動追蹤研究中的方法和教學。2000年，肯尼斯啟動了定期的眼動追蹤方法碩士課程。2006年，他創立了斯堪的納維亞應用眼動追蹤會議，並在2008年創辦了國際LETA眼動追蹤方法培訓課程，該課程已培訓了全球超過650名學者。他還安排了隆德的眼動追蹤小組共同組織2013年ECEM會議。肯尼斯是本書的發起人和主要作者，負責第一版和第二版的撰寫。理查德·安德森（Richard Andersson）擁有認知科學博士學位，曾在隆德大學擔任認知科學研究員。他最初專注於心理語言學，但後來轉向更具方法論的研究，例如事件檢測算法、生理因素和程序對數據質量的影響。理查德是LETA密集眼動追蹤課程的常任教師，並且在眼動追蹤和實驗設計方面也擔任教師。

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