Swipe to Unlock: The Non-Coder's Guide to Technology and the Business Strategy Behind It

Neel Mehta, Aditya Agashe, Parth Detroja

Swipe to Unlock: The Non-Coder's Guide to Technology and the Business Strategy Behind It

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商品描述

WANT A BUSINESS SIDE JOB AT A TECH COMPANY? 

Interested in product management, marketing, strategy, or business development? The tech industry is the place to be: nontechnical employees at tech companies outnumber their engineering counterparts almost 3 to 1 (Forbes, 2017).

You might be worried that your lack of coding skills or tech industry knowledge will hold you back. But here's the secret: you don't need to learn how to code to break into the tech industry.

Written by three former Microsoft PMs, Swipe to Unlock gives you a breakdown of the concepts you need to know to crush your interviews, like software development, big data, and internet security.

Example Cases:
  • We'll explain how Google's ad targeting algorithm works, but Google probably won't ask you how to explain it in a non-technical interview. However, they might ask you how you could increase ad revenue from a particular market segment. If you know how Google's ad platform works, you'll be in a far stronger position to come up with good growth strategies.

  • We'll show you how Robinhood, an app that lets you trade stocks without commission, makes money by earning interest on the unspent money that users keep in their accounts. No one will ask you to explain this. But if someone asks you to come up with a new monetization strategy for Venmo (which lets you send and receive money without fees), you could pull out the Robinhood anecdote to propose that Venmo earn interest off the money sitting in users' accounts.

  • We'll talk about some business cases like why Microsoft acquired LinkedIn. Microsoft interviewers probably won't ask you about the motive of the purchase, but they might ask you for ideas to improve Microsoft Outlook. From our case study, you'll learn how the Microsoft and LinkedIn ecosystems could work together, which can help you craft creative, impactful answers. You could propose that Outlook use LinkedIn's social graph to give salespeople insights about clients before meeting them. Or you could suggest linking Outlook's organizational tree to LinkedIn to let HR managers analyze their company's hierarchy and figure out what kind of talent they need to add. (We'll further explore both ideas in the book.) Either way, you're sure to impress.
Learn the must know concepts of tech from authors who have received job offers for Facebook's Rotational Product Manager, Google's Associate Product Marketing Manager, and Microsoft's Program Manager to get a competitive edge at your interviews! 

商品描述(中文翻譯)

想在科技公司找一份商業方面的兼職工作嗎？

對產品管理、行銷、策略或業務發展有興趣嗎？科技行業是你應該去的地方：科技公司的非技術員工數量幾乎是工程師的3倍（Forbes，2017年）。

你可能擔心自己缺乏編程技能或科技行業知識會成為阻礙。但這裡有個秘訣：你不需要學習編程就能進入科技行業。

《Swipe to Unlock》是由三位前微軟產品經理撰寫的，它為你提供了你需要了解的概念，以便在面試中脫穎而出，例如軟件開發、大數據和網絡安全等。


案例示例：


  • 我們將解釋Google的廣告定向算法的運作方式，但Google可能不會在非技術面試中問你如何解釋它。然而，他們可能會問你如何增加特定市場部門的廣告收入。如果你了解Google的廣告平台運作方式，你將更有能力提出良好的增長策略。



  • 我們將向你展示Robinhood是如何通過賺取用戶帳戶中未使用的資金的利息來賺錢的，這是一個免佣金交易股票的應用程式。沒有人會要求你解釋這個。但如果有人要求你為Venmo（一個無費用的錢款收發應用程式）提出一個新的盈利策略，你可以提出Robinhood的例子，建議Venmo從用戶帳戶中賺取利息。



  • 我們將討論一些商業案例，例如微軟收購LinkedIn的原因。微軟的面試官可能不會問你收購的動機，但他們可能會問你如何改進Microsoft Outlook。通過我們的案例研究，你將了解微軟和LinkedIn生態系統如何合作，這可以幫助你提出有創意、有影響力的答案。你可以建議Outlook使用LinkedIn的社交圖來讓銷售人員在與客戶會面之前獲得有關他們的洞察。或者你可以建議將Outlook的組織結構與LinkedIn相連，讓人力資源經理分析公司的層級結構，並找出需要增加的人才類型。（我們將在書中進一步探討這兩個想法。）無論哪種方式，你肯定會給人留下深刻印象。


從那些獲得Facebook旋轉產品經理、Google副產品營銷經理和微軟計劃經理工作邀請的作者那裡學習科技的必備概念，以在面試中獲得競爭優勢！

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