How Photographs are Sold: Stories and Examples of How Fine Art Photographers Sell Their Work (Paperback)
暫譯: 攝影作品的銷售方式:優秀藝術攝影師銷售作品的故事與範例 (平裝本)
Alain Briot
- 出版商: Rocky Nook
- 出版日期: 2014-02-13
- 定價: $1,200
- 售價: 6.0 折 $720
- 語言: 英文
- 頁數: 192
- 裝訂: Paperback
- ISBN: 1933952938
- ISBN-13: 9781933952932
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相關分類:
設計攝影 Photograph
立即出貨 (庫存 < 3)
商品描述
In How Photographs Are Sold, author and fine art photographer Alain Briot has compiled stories and examples of how several successful photographers market and sell their work. The book features information from photographers who earn a living from their artwork, as well as from others who sell their artwork to further their passion rather than as their main source of income. It also includes examples from Alain's personal experience selling his fine art photographs.
The featured photographers come from a variety of backgrounds and use a broad range of techniques for selling their artwork. They share information about their personal styles, what has worked for them and what hasn't, where they have sold their work, and more. Also included are images of each photographer's selling environment and examples of the marketing materials they use.
Topics include:
- A description of the selling venues used by each artist: wholesale, retail, galleries, art shows, websites, etc.
- Various photographic genres: landscape, wildlife, flowers, portraiture, etc.
- A variety of business challenges and solutions
- A description of the business approach used by each artist
- A biography of each artist
- Skill enhancement exercises to help the reader develop their skills
This book differs from Alain's previous marketing book, Marketing Fine Art Photography, in that this is not a manual but a collection of stories and examples. While Alain's first marketing book tells you how to sell your work, this second book shows you how to sell your work.
商品描述(中文翻譯)
在《如何銷售照片》中,作者及美術攝影師阿蘭·布里奧特(Alain Briot)彙編了多位成功攝影師如何行銷和銷售其作品的故事和範例。本書提供了從事藝術創作以謀生的攝影師的資訊,以及那些將藝術作品銷售作為追求熱情而非主要收入來源的攝影師的經驗。書中還包括了阿蘭個人銷售其美術攝影作品的經驗範例。
這些攝影師來自不同的背景,並使用各種技術來銷售他們的藝術作品。他們分享了個人風格、成功與失敗的經驗、作品銷售的地點等資訊。此外,書中還包含了每位攝影師的銷售環境圖片及他們使用的行銷材料範例。
主題包括:
- 每位藝術家所使用的銷售場所的描述:批發、零售、畫廊、藝術展、網站等。
- 各種攝影類型:風景、野生動物、花卉、肖像等。
- 各種商業挑戰及解決方案。
- 每位藝術家所採用的商業方法的描述。
- 每位藝術家的傳記。
- 幫助讀者提升技能的練習。
本書旨在滿足業餘及專業美術攝影師的需求。無論您是剛開始進入美術攝影行業,還是已經從事多年,這本書都將成為您寶貴的資源。
本書與阿蘭之前的行銷書籍《行銷美術攝影》不同,這本書不是一本手冊,而是故事和範例的集合。雖然阿蘭的第一本行銷書籍告訴您如何銷售作品,但這本第二本書則展示了如何銷售作品。