101 Ways to Promote Your Tourism Business Web Site: Proven Internet Marketing Tips, Tools, and Techniques to Draw Travelers to Your Site (101 Ways series)

Susan Sweeney CA

  • 出版商: Maximum Press
  • 出版日期: 2008-02-01
  • 售價: $1,400
  • 貴賓價: 9.5$1,330
  • 語言: 英文
  • 頁數: 300
  • 裝訂: Paperback
  • ISBN: 1931644624
  • ISBN-13: 9781931644624
  • 相關分類: 行銷/網路行銷 Marketing
  • 無法訂購

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Description

Full of practical, proven techniques and step-by-step strategies, this informative resource teaches internet tourism businesses how to attract visitors and convert them into paying customers. With a design that allows each chapter to stand on its own, the book provides easy and immediate implementation for a variety of promotion strategies, including those geared for bed and breakfasts, campgrounds, and theme parks. By learning to utilize industry-specific internet newsgroups and mailing lists, businesses can target their customers, examine advertising techniques of their competitors, and ensure consistent visibility on the Web. Tips on updating, revisiting, and rethinking a business's online presence round out the advice, ensuring that potential and existing clients keep coming back.