WordPress for Business Bloggers: Promote and grow your WordPress blog with advanced plug-ins, analytics, advertising, and SEO

Paul Thewlis

  • 出版商: Packt Publishing
  • 出版日期: 2008-08-31
  • 售價: $1,680
  • 貴賓價: 9.5$1,596
  • 語言: 英文
  • 頁數: 356
  • 裝訂: Paperback
  • ISBN: 1847195326
  • ISBN-13: 9781847195326
  • 相關分類: 搜尋引擎優化 SEOWordPress
  • 海外代購書籍(需單獨結帳)

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商品描述

This practical guide will show you how to make your business blog different from the crowd and attractive to your target audience by implementing the features of WordPress. This book is for current users of the WordPress platform who want to get the most out of WordPress to manage business/professional blogs; it is not an introduction to WordPress and does not cover basics such as installation or creating posts and pages, configuring blog settings, etc. Readers are expected to have a WordPress blog or to be in the advanced stages of planning one. The book is aimed at managers of business/professional blogs, which broadly fall into four categories: Professional Expert Blogs – owned by individuals who blog in their area of expertise to increase their personal exposure and standing. Corporate Blogs – owned by companies that blog to reach customers and encourage closer relationships, sales, and referrals. Online News Sources / Magazines – blogs that provide content on particular topics, funded by ads. Campaign Blogs – not-for-profit blogs run by charities or "causes", designed to promote ideas or encourage certain behaviors. Non-business bloggers will also find the book useful if they want to take their WordPress skills beyond the basics.

商品描述(中文翻譯)

這本實用指南將教你如何使你的商業部落格與眾不同,並吸引目標受眾,透過實施 WordPress 的各項功能。本書適合目前使用 WordPress 平台的用戶,旨在幫助他們充分利用 WordPress 來管理商業或專業部落格;本書並不是 WordPress 的入門書籍,亦不涵蓋安裝、創建文章和頁面、配置部落格設置等基本內容。讀者應該擁有一個 WordPress 部落格,或處於規劃部落格的進階階段。本書的目標讀者是商業或專業部落格的管理者,這些部落格大致可分為四類:專業專家部落格——由個人擁有,專注於其專業領域的部落格,以提高個人曝光率和地位;企業部落格——由公司擁有,旨在接觸客戶並促進更緊密的關係、銷售和推薦;在線新聞來源/雜誌——提供特定主題內容的部落格,透過廣告資助;活動部落格——由慈善機構或「事業」運營的非營利部落格,旨在推廣理念或鼓勵某些行為。如果非商業部落客希望將其 WordPress 技能提升至更高層次,本書也將對他們有所幫助。