Digital Marketing with Drupal: The ultimate guide to build and deploy a complete digital marketing platform on top of Drupal
暫譯: 使用 Drupal 的數位行銷：建立和部署完整數位行銷平台的終極指南

José Fernandes

Digital Marketing with Drupal: The ultimate guide to build and deploy a complete digital marketing platform on top of Drupal
  • 出版商: Packt Publishing
  • 出版日期: 2022-03-04
  • 售價: $1,660
  • 貴賓價: 9.5 折 $1,577
  • 語言: 英文
  • 頁數: 316
  • 裝訂: Quality Paper - also called trade paper
  • ISBN: 1801071896
  • ISBN-13: 9781801071895
  • 相關分類: Drupal、行銷/網路行銷 Marketing

    • 海外代購書籍(需單獨結帳)

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商品描述

Key Features

  • Apply proven marketing techniques using real-world examples of a Drupal development agency and an e-commerce store
  • Discover a checklist of nearly 300 must-do activities to ensure that no task is overlooked
  • Integrate Drupal with other third-party marketing applications and systems

Book Description

Drupal is an open-source platform for building ambitious digital experiences. With this practical guide to digital marketing, developers working with Drupal will be able to put their knowledge to work and boost the performance of their online marketing campaigns.

Complete with step-by-step explanations of essential concepts, practical examples, and self-assessment questions, this book will take you through the most popular digital marketing techniques and how to apply them, including content marketing, email marketing, social media marketing, SEO, SEM, CRM, and marketing automation, and the latest developments in website personalization and AI marketing. Once you've learned the fundamentals of digital marketing, you'll see how to apply them to your Drupal website or online store. In addition, you'll discover how Drupal can help you better manage your tasks and automate some of them. The book will help you discover the free modules available, how to use them, and how to integrate Drupal with external marketing-related platforms and services.

By the end of this Drupal digital marketing book, you'll be able to build and deploy a complete digital marketing platform on top of Drupal to reach a greater audience and achieve online success.

What you will learn

  • Explore the most successful digital marketing techniques
  • Create your digital marketing plan with the help of Drupal's digital marketing checklist
  • Set up, manage, and administer all the marketing components of a Drupal website
  • Discover how to increase the traffic to your Drupal website
  • Develop and implement an e-commerce marketing strategy for your Drupal Commerce store
  • Manage your daily marketing activities using Drupal
  • Get started with customizing your consumers' digital experience
  • Find out what's next for Drupal and digital marketing

Who this book is for

This book is for Drupal site builders, digital marketers managing Drupal websites marketing and communication, digital or Drupal agency owners, marketing consultants, and anyone managing a Drupal website or e-commerce store. Basic knowledge of Drupal architecture and marketing concepts and related techniques is necessary.

商品描述(中文翻譯)

**主要特點**

- 應用經過驗證的行銷技術，使用 Drupal 開發機構和電子商務商店的實際案例
- 發現近 300 項必做活動的檢查清單，以確保沒有任務被忽略
- 將 Drupal 與其他第三方行銷應用程式和系統整合

**書籍描述**

Drupal 是一個開源平台，用於構建雄心勃勃的數位體驗。透過這本實用的數位行銷指南，使用 Drupal 的開發人員將能夠將他們的知識付諸實踐，提升他們的線上行銷活動的表現。

本書包含了對基本概念的逐步解釋、實用範例和自我評估問題，將帶您了解最受歡迎的數位行銷技術及其應用，包括內容行銷、電子郵件行銷、社交媒體行銷、SEO、SEM、CRM 和行銷自動化，以及網站個性化和 AI 行銷的最新發展。一旦您學會了數位行銷的基本原則，您將看到如何將其應用於您的 Drupal 網站或線上商店。此外，您還將發現 Drupal 如何幫助您更好地管理任務並自動化其中一些任務。本書將幫助您發現可用的免費模組，如何使用它們，以及如何將 Drupal 與外部行銷相關平台和服務整合。

在這本 Drupal 數位行銷書的結尾，您將能夠在 Drupal 上構建和部署一個完整的數位行銷平台，以接觸更廣泛的受眾並實現線上成功。

**您將學到什麼**

- 探索最成功的數位行銷技術
- 在 Drupal 的數位行銷檢查清單的幫助下，創建您的數位行銷計劃
- 設置、管理和管理 Drupal 網站的所有行銷組件
- 發現如何增加您 Drupal 網站的流量
- 為您的 Drupal Commerce 商店開發和實施電子商務行銷策略
- 使用 Drupal 管理您的日常行銷活動
- 開始自訂消費者的數位體驗
- 了解 Drupal 和數位行銷的未來發展

**本書適合誰**

本書適合 Drupal 網站建置者、管理 Drupal 網站行銷和溝通的數位行銷人員、數位或 Drupal 代理商擁有者、行銷顧問，以及任何管理 Drupal 網站或電子商務商店的人。需要具備基本的 Drupal 架構和行銷概念及相關技術的知識。

作者簡介

José Fernandes is the founder and CEO of Bloomidea, a Digital Marketing Agency. They've been making digital businesses grow since 2006. His work has received multiple awards and has helped his clients achieve remarkable success. For well over a decade, they've been creating amazing digital experiences with Drupal. He has also been a member of the Drupal community for over 15 years, developing modules, providing assistance, and taking part in various community-related activities.

作者簡介(中文翻譯)

José Fernandes 是 Bloomidea 的創辦人兼執行長，這是一家數位行銷代理商。他們自 2006 年以來一直在促進數位業務的成長。他的工作獲得了多項獎項，並幫助客戶取得了卓越的成功。超過十年來，他們一直在使用 Drupal 創造驚人的數位體驗。他也在 Drupal 社群中活躍了超過 15 年，開發模組、提供協助，並參與各種社群相關活動。

目錄大綱

  1. Fundamentals of Digital Marketing
  2. Building Your Own Digital Marketing Plan
  3. Setting up Your Drupal Playground
  4. Content Is King
  5. Generating Website Traffic
  6. Communicating with Your Customers
  7. Measuring Success Through Web Analytics
  8. Marketing Your Drupal Commerce Store
  9. Tools to Help You Be More Efficient and Productive
  10. Taking Drupal's Digital Marketing to the Next Level

目錄大綱(中文翻譯)


  1. Fundamentals of Digital Marketing

  2. Building Your Own Digital Marketing Plan

  3. Setting up Your Drupal Playground

  4. Content Is King

  5. Generating Website Traffic

  6. Communicating with Your Customers

  7. Measuring Success Through Web Analytics

  8. Marketing Your Drupal Commerce Store

  9. Tools to Help You Be More Efficient and Productive

  10. Taking Drupal's Digital Marketing to the Next Level

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