Salesforce CRM - The Definitive Admin Handbook - Fifth Edition

Goodey, Paul

Salesforce CRM - The Definitive Admin Handbook - Fifth Edition
  • 出版商: Packt Publishing
  • 出版日期: 2019-04-22
  • 售價: $2,500
  • 貴賓價: 9.5 折 $2,375
  • 語言: 英文
  • 頁數: 782
  • 裝訂: Quality Paper - also called trade paper
  • ISBN: 1789619785
  • ISBN-13: 9781789619782

    • 海外代購書籍(需單獨結帳)

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商品描述

Salesforce’s winter ’19 release offers a host of new features for CRM designed to meet your sales and marketing requirements. With this comprehensive guide to implementing Salesforce CRM, administrators of all levels can easily get a thorough understanding of the platform.

This Salesforce handbook begins by guiding you in setting up users and security and then progresses to configuration, data management, and data analytics. You’ll discover process automation and approval mechanisms, while also exploring the functional areas of Sales Cloud, Service Cloud, Marketing Cloud, and Salesforce Chatter. This book covers Salesforce CRM system administration in a practical way, and it’ll serve as an invaluable reference for both new administrators and experienced professionals. Furthermore, you’ll also delve into Salesforce mobile apps and mobile administration, along with Salesforce Adoption Manager. You’ll gain insights into Lightning Experience, Salesforce's new app, and learn how its modern design and sleek interface helps you to build customizable components. Finally, we'll see how the two versions compare and help manage the transition from Salesforce Classic to Lightning Experience.

By the end of the book, you will have mastered the techniques to configure and control various user interface features in Salesforce CRM.

商品描述(中文翻譯)

Salesforce的2019年冬季版本提供了一系列針對CRM的新功能，旨在滿足您的銷售和營銷需求。這本全面指南將幫助您實施Salesforce CRM，無論您是初學者還是經驗豐富的專業人士，都能輕鬆地深入了解這個平台。

本書從指導您設置用戶和安全性開始，然後進一步介紹配置、數據管理和數據分析。您將了解流程自動化和審批機制，同時探索Sales Cloud、Service Cloud、Marketing Cloud和Salesforce Chatter的功能領域。本書以實用的方式介紹了Salesforce CRM系統管理，對於新的管理員和經驗豐富的專業人士來說，它將是一本寶貴的參考資料。此外，您還將深入研究Salesforce移動應用程序和移動管理，以及Salesforce Adoption Manager。您將瞭解Lightning Experience，Salesforce的新應用程序，並了解其現代化設計和簡潔的界面如何幫助您構建可自定義的組件。最後，我們將看到這兩個版本的比較，並幫助您管理從Salesforce Classic到Lightning Experience的過渡。

通過閱讀本書，您將掌握在Salesforce CRM中配置和控制各種用戶界面功能的技巧。

作者簡介

Paul Goodey is the author of the book entitled Salesforce CRM Admin Cookbook, Packt Publishing. He has over 20 years' experience developing web technology solutions for companies of all sizes across a variety of industries and has been building solutions with Salesforce CRM since 2006. Paul has enjoyed a variety of roles while working with Salesforce CRM, having worked as a developer, business analyst, solutions architect, and system administrator to provide solutions for both in-house and consultancy-based end users. Based in the UK, near London, his professional qualifications include Salesforce.com Certified Developer DEV-401. He is a keen and active member of Salesforce.com's administrator and developer online communities. He can be found on LinkedIn at http: //www.linkedin.com/in/paulgoodey. In his spare time, Paul is an avid runner, having run several marathons and half-marathons.

作者簡介(中文翻譯)

Paul Goodey是《Salesforce CRM Admin Cookbook》一書的作者，由Packt Publishing出版。他擁有超過20年的網頁技術解決方案開發經驗，曾為各種規模和行業的公司提供解決方案，並自2006年以來一直使用Salesforce CRM進行解決方案的構建。在與Salesforce CRM合作期間，Paul擔任過多種角色，包括開發人員、業務分析師、解決方案架構師和系統管理員，為內部和顧問型終端用戶提供解決方案。他位於倫敦附近的英國，專業資格包括Salesforce.com認證開發人員DEV-401。他是Salesforce.com管理員和開發人員在線社區的積極成員，可以在LinkedIn上找到他的個人資料：http://www.linkedin.com/in/paulgoodey。在閒暇時間，Paul是一位熱衷的跑步者，已經參加過多次馬拉松和半程馬拉松比賽。

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