The Art of CRM
暫譯: 客戶關係管理的藝術
Fatouretchi, Max
- 出版商: Packt Publishing
- 出版日期: 2019-05-22
- 售價: $1,820
- 貴賓價: 9.5 折 $1,729
- 語言: 英文
- 頁數: 360
- 裝訂: Quality Paper - also called trade paper
- ISBN: 1789538920
- ISBN-13: 9781789538922
海外代購書籍(需單獨結帳)
商品描述
CRM systems have delivered huge value to organizations. This book shares proven and cutting-edge techniques to increase the power of CRM even further.
In The Art of CRM, Max Fatouretchi shares his decades of experience building successful CRM systems that make a real difference to business performance.
Through clear processes, actionable advice, and informative case studies, The Art of CRM teaches you to design successful CRM systems for your clients.
Fatouretchi, founder of Academy4CRM institute, draws on his experience over 20 years and 200 CRM implementations worldwide.
Bringing CRM bang up to date, The Art of CRM shows how to add AI and machine learning, ensure compliance with GDPR, and choose between on-premise, cloud, and hybrid hosting solutions.
If you’re looking for an expert guide to real-world CRM implementations, this book is for you.
商品描述(中文翻譯)
CRM 系統為組織帶來了巨大的價值。本書分享了經過驗證和前沿的技術，以進一步提升 CRM 的效能。
在《CRM 的藝術》中，Max Fatouretchi 分享了他數十年來建立成功 CRM 系統的經驗，這些系統對業務績效產生了實質性的影響。
透過清晰的流程、可行的建議和資訊豐富的案例研究，《CRM 的藝術》教你如何為客戶設計成功的 CRM 系統。
Fatouretchi 是 Academy4CRM 學院的創始人，他的經驗來自於全球 20 年和 200 次 CRM 實施的實踐。
《CRM 的藝術》將 CRM 帶入最新的發展，展示了如何添加 AI 和機器學習，確保遵守 GDPR，並在本地、雲端和混合托管解決方案之間進行選擇。
如果你正在尋找針對現實世界 CRM 實施的專家指南，本書將是你的最佳選擇。
