Remote Usability Testing: Actionable insights in user behavior across geographies and time zones
暫譯: 遠端可用性測試:跨地域和時區的用戶行為可行見解

Inge De Bleecker, Rebecca Okoroji

  • 出版商: Packt Publishing
  • 出版日期: 2018-08-23
  • 售價: $1,450
  • 貴賓價: 9.5$1,378
  • 語言: 英文
  • 頁數: 202
  • 裝訂: Paperback
  • ISBN: 1788999045
  • ISBN-13: 9781788999045
  • 海外代購書籍(需單獨結帳)

相關主題

商品描述

Gain actionable insights from qualitative remote studies to improve user experience
Key Features
  • Understand the different usability testing methodologies and their strengths and weaknesses
  • Master the execution of remote studies
  • Learn how to analyze and present study results
Book Description Usability testing is a subdiscipline of User Experience. Its goal is to ensure that a given product is easy to use and the user's experience with the product is intuitive and satisfying. Usability studies are conducted with study participants who are representative of the target users to gather feedback on a user interface. The feedback is then used to refine and improve the user interface.
Remote studies involve fewer logistics, allow participation regardless of location and are quicker and cheaper to execute compared to in person studies, while delivering valuable insights. The users are not inhibited by being in a new environment under observation; they can act naturally in their familiar environment. Remote unmoderated studies additionally have the advantage of being independent of time zones.
This book will teach you how to conduct qualitative remote usability studies, in particular remote moderated and unmoderated studies. Each chapter provides actionable tips on how to use each methodology and how to compensate for the specific nature of each methodology. The book also provides material to help with planning and executing each study type.
What you will learn
  • Choose the most suitable remote study methodology
  • Establish a clear goal for the study
  • Plan the study execution
  • Understand recruitment logistics, expectations and compensation
  • Set up and moderate remote studies
  • Write good tasks and questions for each methodology
  • Analyze and document the study results
  • Deliver results that align with the goal for the study
Who this book is for This book is for user experience (UX) professionals familiar with traditional in-person usability testing methodologies, or for UX designers with no prior exposure to user research and usability testing. Customer experience professionals or product managers who want to understand remote usability testing will also find this book useful. No knowledge of remote usability testing is needed.
Table of Contents
  1. Why Everyone Should Run Remote Usability Studies
  2. What Not to Forget When Planning Your Study
  3. How to Effectively Recruit Participants
  4. Running a Remote Moderated Study
  5. Running a Remote Unmoderated Study with User Videos
  6. Running a Remote Unmoderated Study with a Survey
  7. Running a Remote Unmoderated Study with a Hybrid Approach
  8. What to Consider When Analyzing and Presenting the Study Results
  9. Thanks! And what now?

商品描述(中文翻譯)

從定性遠端研究中獲取可行的見解以改善用戶體驗
主要特點


  • 了解不同的可用性測試方法及其優缺點
  • 掌握遠端研究的執行
  • 學習如何分析和呈現研究結果
書籍描述 可用性測試是用戶體驗(User Experience)的子學科。其目標是確保特定產品易於使用,並且用戶與產品的互動體驗直觀且令人滿意。可用性研究是針對代表目標用戶的研究參與者進行的,以收集對用戶介面的反饋。這些反饋隨後用於精煉和改善用戶介面。
遠端研究涉及較少的後勤安排,無論地點如何都能參與,並且相比於面對面研究,執行速度更快且成本更低,同時提供有價值的見解。用戶不會因為在觀察下處於新環境而受到限制;他們可以在熟悉的環境中自然行動。遠端非主持研究還具有不受時區限制的優勢。
本書將教您如何進行定性遠端可用性研究,特別是遠端主持和非主持研究。每一章提供可行的建議,說明如何使用每種方法以及如何彌補每種方法的特定特性。本書還提供有助於規劃和執行每種研究類型的材料。
您將學到什麼

  • 選擇最合適的遠端研究方法
  • 為研究確立明確的目標
  • 規劃研究的執行
  • 了解招募的後勤、期望和補償
  • 設置和主持遠端研究
  • 為每種方法撰寫良好的任務和問題
  • 分析和記錄研究結果
  • 提供與研究目標一致的結果
本書適合誰 本書適合熟悉傳統面對面可用性測試方法的用戶體驗(UX)專業人士,或對用戶研究和可用性測試沒有先前接觸的UX設計師。希望了解遠端可用性測試的客戶體驗專業人士或產品經理也會發現本書有用。無需具備遠端可用性測試的知識。
目錄

  1. 為什麼每個人都應該進行遠端可用性研究
  2. 規劃研究時不應忘記的事項
  3. 如何有效招募參與者
  4. 執行遠端主持研究
  5. 執行帶有用戶視頻的遠端非主持研究
  6. 執行帶有調查的遠端非主持研究
  7. 執行混合方式的遠端非主持研究
  8. 分析和呈現研究結果時需要考慮的事項
  9. 謝謝!接下來該怎麼辦?