Oracle CX Cloud Suite
Deliver a seamless and personalized customer experience with the Oracle CX Suite
暫譯: Oracle CX 雲端套件
Kresimir Juric
- 出版商: Packt Publishing
- 出版日期: 2019-03-29
- 定價: $1,240
- 售價: 8.0 折 $992
- 語言: 英文
- 頁數: 254
- 裝訂: Paperback
- ISBN: 1788834933
- ISBN-13: 9781788834933
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相關分類:
Oracle
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商品描述
Key Features
- Make optimal use of your Oracle CX Cloud Suite to improve business results
- Achieve improved customer insights through Oracle CX's advanced capabilities
- Learn how to design a CX solution architecture
Book Description
Oracle CX Cloud offers features and capabilities that help companies excel at sales, customer management, and much more. This book is a detailed guide to implementing cloud solutions and helping administrators of all levels thoroughly understand the platform.
Oracle CX Cloud Suite begins with an introduction to high-level Oracle architecture and examines what CX offers over CRM. You'll explore the different cloud-based tools for marketing, sales, and customer services, among others. The book then delves into deployment by covering basic settings, setting up users, and provisioning. You'll see how to integrate the CX suite to work together to interact with the environment and connect with legacy systems, social connectors, and internet services. The book concludes with a use case demonstrating how the entire Oracle CX Suite is set up, and also covers how to leverage Oracle ICS and Oracle CX Cloud for hybrid deployment.
By end of the book, you will have learned about the working of the Oracle CX Cloud Suite and how to orchestrate user experience across all products seamlessly.
What you will learn
- Differentiate between Oracle CRM and CX Cloud suites
- Explore a variety of Oracle CX Cloud tools for marketing and sales
- Set up users and database connections during deployment
- Employ Cloud Suite CX tools to aid in planning and analysis
- Implement hybrid Oracle CX solutions and connect with legacy systems
- Integrate with social media connectors like Facebook and LinkedIn
- Leverage Oracle ICS and Oracle CX Suite to improve business results
Who this book is for
This book is for administrators who want to develop and strengthen their Oracle CX Cloud Suite skills in the areas of configuration and system management. Whether you are a new administrator or an experienced professional, this book will enhance your understanding of the new Oracle CX features.
商品描述(中文翻譯)
**主要特點**
- 最佳化使用您的 Oracle CX Cloud Suite 以改善業務成果
- 通過 Oracle CX 的先進功能獲得更深入的客戶洞察
- 學習如何設計 CX 解決方案架構
**書籍描述**
Oracle CX Cloud 提供幫助公司在銷售、客戶管理等方面卓越表現的功能和能力。本書是實施雲解決方案的詳細指南,幫助各級管理員徹底了解該平台。
Oracle CX Cloud Suite 以高層次的 Oracle 架構介紹開始,並檢視 CX 相對於 CRM 的優勢。您將探索各種基於雲的行銷、銷售和客戶服務工具等。本書接著深入探討部署,涵蓋基本設置、用戶設置和資源配置。您將看到如何整合 CX 套件以協同工作,與環境互動並連接舊有系統、社交連接器和網際網路服務。本書最後以一個案例展示整個 Oracle CX Suite 的設置,並涵蓋如何利用 Oracle ICS 和 Oracle CX Cloud 進行混合部署。
在本書結束時,您將了解 Oracle CX Cloud Suite 的運作方式,以及如何無縫協調所有產品的用戶體驗。
**您將學到的內容**
- 區分 Oracle CRM 和 CX Cloud 套件
- 探索各種 Oracle CX Cloud 行銷和銷售工具
- 在部署過程中設置用戶和資料庫連接
- 使用 Cloud Suite CX 工具協助規劃和分析
- 實施混合 Oracle CX 解決方案並連接舊有系統
- 與 Facebook 和 LinkedIn 等社交媒體連接器整合
- 利用 Oracle ICS 和 Oracle CX Suite 改善業務成果
**本書適合誰**
本書適合希望在配置和系統管理方面發展和加強 Oracle CX Cloud Suite 技能的管理員。無論您是新手管理員還是經驗豐富的專業人士,本書都將增強您對新 Oracle CX 功能的理解。
作者簡介
Kresimir Juric has spent many years in different positions and working with many different projects/clients. He has broad competence in designing and deploying various CX/CRM systems, helping customers grow their businesses and achieve their goals.
Kresimir has experience of introducing organizational change as an internal resource and as a consultant in organizations ranging from SOHO/SME to some of the biggest international corporations.
Kresimir has implemented CRM systems and organizational changes in the telecommunications, banking, hospitality, credit information, manufacturing, and pharmaceutical industries with the least possible organizational resistance.
作者簡介(中文翻譯)
Kresimir Juric 擁有多年在不同職位和與多個不同專案/客戶合作的經驗。他在設計和部署各種客戶體驗(CX)/客戶關係管理(CRM)系統方面具備廣泛的能力,幫助客戶發展業務並實現目標。
Kresimir 在引入組織變革方面擁有經驗,無論是作為內部資源還是作為顧問,服務於從小型辦公室/中小企業(SOHO/SME)到一些最大的國際企業的組織。
Kresimir 在電信、銀行、酒店、信用資訊、製造和製藥行業實施了 CRM 系統和組織變革,並且盡可能減少組織阻力。
目錄大綱
- King is dead, long live the king
- Overview of products
- CX Solution Architecture
- Analysis AS-IS, TO-BE
- Adopting the strategy, organizational changes
- Organizing and conducting implementation project
- Scenarios and deployments
- Case study Oracle CX cloud – Telco
目錄大綱(中文翻譯)
- King is dead, long live the king
- Overview of products
- CX Solution Architecture
- Analysis AS-IS, TO-BE
- Adopting the strategy, organizational changes
- Organizing and conducting implementation project
- Scenarios and deployments
- Case study Oracle CX cloud – Telco