Copywriting Basics for Beginners: Copywriting Handbook for Beginners
暫譯: 初學者文案寫作基礎：文案寫作手冊
Lewis Charlton
- 出版商: Independently published
- 出版日期: 2018-09-02
- 售價: $800
- 貴賓價: 9.5 折 $760
- 語言: 英文
- 頁數: 60
- 裝訂: Paperback
- ISBN: 1720029660
- ISBN-13: 9781720029663
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商品描述
Learning web copywriting on your own could take ages...Accelerate your learning process, and become an effective web copywriter immediately!
Here is what you will learn inside this guide....
Copywriting requires a plan? Yep, it's true, writing efficient copy means that you need to accomplish some research and understand your visitors' needs...we'll tell you what research works, and how to use it to your advantage.
What exactly is a headline designed for, and what should it say? The real trick here isn't always what you do say, but also what you don't. Your headline is the MOST important part of any copywriting...messing this one up will leave you with disappointing results.
The look of your text links makes a difference? Get this: Trying to be too professional looking may actually be bad for your site...and you'll find out why this is especially true when it comes to text links!
Focus on what you offer? Nope! A common mistake with copy on the internet is that people often want to describe their product or services details...but there's something more important you should be trying to portray...
And a lot more!
商品描述(中文翻譯)
學習網頁文案寫作可能需要很長時間……加速你的學習過程，立即成為一名有效的網頁文案寫手！
以下是你在本指南中將學到的內容：
- 文案寫作需要計劃嗎？沒錯，這是真的，撰寫有效的文案意味著你需要進行一些研究並了解訪客的需求……我們將告訴你哪些研究有效，以及如何利用這些研究為你所用。
- 標題的設計究竟是為了什麼，它應該說些什麼？這裡的真正技巧不僅在於你說了什麼，還在於你沒有說什麼。你的標題是任何文案中最重要的部分……搞砸這一點會讓你得到令人失望的結果。
- 你的文本鏈接的外觀有影響嗎？聽著：試圖看起來過於專業實際上可能對你的網站有害……你將發現這在文本鏈接方面尤其真實的原因！
- 專注於你所提供的內容？不！互聯網上文案的一個常見錯誤是，人們經常想要描述他們的產品或服務的細節……但其實有更重要的東西你應該試著表達……
- 還有更多內容！
