Technical Blogging: Amplify Your Influence ,2e
暫譯: 技術部落格:擴大你的影響力(第二版)

Antonio Cangiano

  • 出版商: Pragmatic Bookshelf
  • 出版日期: 2019-07-30
  • 售價: $1,580
  • 貴賓價: 9.5$1,501
  • 語言: 英文
  • 頁數: 300
  • 裝訂: Paperback
  • ISBN: 1680506471
  • ISBN-13: 9781680506471
  • 立即出貨 (庫存 < 4)

相關主題

商品描述

Successful technical blogging is not easy but it's also not magic. Use these techniques to attract and keep an audience of loyal, regular readers. Leverage this popularity to reach your goals and amplify your influence in your field. Get more more users for your startup or open source project, or simply find an outlet to share your expertise. This book is your blueprint, with step-by-step instructions that leave no stone unturned. Plan, create, maintain, and promote a successful blog that will have remarkable effects on your career or business.

Successful people often get recognition by teaching what they know. Blogging is a reliable path to do that, while gaining influence in the process. The problem is getting it right. Far too often professionals start a blog with big hopes, only to quickly give up because they don't get speedy results. This book will spare you that fate, by outlining a careful plan of action. A plan that will bring amazing benefits to your career, new job possibilities, as well as publishing, speaking, and consulting opportunities. And if you are blogging for business, you'll attract new customers, partners, and outstanding employees.

Understand what blogging is and how it can improve your professional (and personal) life. Devise a plan for your new or existing blog. Create remarkable content that ranks well in Google and is shared by readers. Beat procrastination by employing proven time-management techniques that make you an efficient and effective blogger. Promote your blog by mastering on-page and off-page SEO, as well as social media promotion, without compromising your ethics. Analyze your traffic to understand your audience and measure growth. Build a community around your blog and make the best of your newfound popularity, by maximizing its benefits for your career, business, or simply for extra income.

Create and maintain a successful technical blog that will amplify your impact, influence, and reach by following Antonio's step-by-step plan.

商品描述(中文翻譯)

成功的技術部落格並不容易,但也不是魔法。使用這些技巧來吸引並保持一群忠實的定期讀者。利用這種人氣來達成你的目標,並擴大你在領域中的影響力。為你的創業公司或開源專案獲得更多用戶,或僅僅找到一個分享你專業知識的管道。本書是你的藍圖,提供逐步的指導,讓你無所遺漏。計劃、創建、維護並推廣一個成功的部落格,這將對你的職業或業務產生顯著的影響。

成功的人通常通過教學來獲得認可。部落格是一條可靠的途徑來做到這一點,同時在過程中獲得影響力。問題在於如何做到正確。專業人士經常懷著美好的希望開始寫部落格,但很快因為沒有快速的結果而放棄。本書將幫助你避免這種命運,通過概述一個周密的行動計劃。這個計劃將為你的職業帶來驚人的好處,新的工作機會,以及出版、演講和諮詢的機會。如果你是為了商業而寫部落格,你將吸引新的客戶、合作夥伴和優秀的員工。

了解什麼是部落格以及它如何改善你的專業(和個人)生活。為你的新部落格或現有部落格制定計劃。創建出色的內容,使其在 Google 中排名良好並被讀者分享。通過採用經過驗證的時間管理技巧來克服拖延,使你成為一個高效且有效的部落客。通過掌握頁內和頁外的 SEO 以及社交媒體推廣來推廣你的部落格,而不妥協你的道德。分析你的流量以了解你的受眾並衡量增長。圍繞你的部落格建立一個社群,充分利用你新獲得的人氣,最大化其對你的職業、業務或額外收入的好處。

按照 Antonio 的逐步計劃,創建並維護一個成功的技術部落格,這將擴大你的影響力、影響和觸及範圍。

作者簡介

Antonio Cangiano is a software developer and technical evangelist for IBM, web entrepreneur, and serial blogger. He is one of the main go-to people within IBM for advice on blogging, social media, and technical marketing. In addition, he is the Marketing Lead for Cognitive Class, an educational initiative which he helped to grow from zero to over 1 Million students. Combined, his technical blogs have attracted millions of page views and tens of thousands subscribers, and currently generate a substantial side income for him. You can learn more about Antonio at antoniocangiano.com.

作者簡介(中文翻譯)

安東尼奧·坎賈諾(Antonio Cangiano)是一位軟體開發人員和 IBM 的技術傳道者,網路企業家,以及連載部落客。他是 IBM 內部關於部落格、社交媒體和技術行銷的主要諮詢對象之一。此外,他還是 Cognitive Class 的行銷負責人,這是一個教育計畫,他幫助其從零成長到超過一百萬名學生。綜合來看,他的技術部落格吸引了數百萬的頁面瀏覽量和數萬名訂閱者,並且目前為他帶來可觀的額外收入。您可以在 antoniocangiano.com 獲得更多關於安東尼奧的資訊。

最後瀏覽商品 (19)