Word Association Thematic Analysis: A Social Media Text Exploration Strategy
暫譯: 詞彙聯想主題分析：社交媒體文本探索策略

Thelwall, Mike

Word Association Thematic Analysis: A Social Media Text Exploration Strategy
  • 出版商: Morgan & Claypool
  • 出版日期: 2021-02-02
  • 售價: $1,770
  • 貴賓價: 9.5 折 $1,682
  • 語言: 英文
  • 頁數: 111
  • 裝訂: Quality Paper - also called trade paper
  • ISBN: 163639065X
  • ISBN-13: 9781636390659
  • 相關分類: Word

    • 海外代購書籍(需單獨結帳)

相關主題

商品描述

Many research projects involve analyzing sets of texts from the social web or elsewhere to get insights into issues, opinions, interests, news discussions, or communication styles. For example, many studies have investigated reactions to Covid-19 social distancing restrictions, conspiracy theories, and anti-vaccine sentiment on social media. This book describes word association thematic analysis, a mixed methods strategy to identify themes within a collection of social web or other texts. It identifies these themes in the differences between subsets of the texts, including female vs. male vs. nonbinary, older vs. newer, country A vs. country B, positive vs. negative sentiment, high scoring vs. low scoring, or subtopic A vs. subtopic B. It can also be used to identify the differences between a topic-focused collection of texts and a reference collection. The method starts by automatically finding words that are statistically significantly more common in one subset than another, then identifies the context of these words and groups them into themes. It is supported by the free Windows-based software Mozdeh for data collection or importing and for the quantitative analysis stages. This book explains the word association thematic analysis method, with examples, and gives practical advice for using it. It is primarily intended for social media researchers and students, although the method is applicable to any collection of short texts.

商品描述(中文翻譯)

許多研究專案涉及分析來自社交網路或其他地方的文本集，以獲取對問題、意見、興趣、新聞討論或溝通風格的見解。例如，許多研究調查了對 Covid-19 社交距離限制、陰謀論和反疫苗情緒在社交媒體上的反應。本書描述了詞彙聯想主題分析（word association thematic analysis），這是一種混合方法策略，用於識別社交網路或其他文本集合中的主題。它通過比較文本的子集之間的差異來識別這些主題，包括女性 vs. 男性 vs. 非二元性別、年長 vs. 年輕、國家 A vs. 國家 B、正面 vs. 負面情緒、高分 vs. 低分，或子主題 A vs. 子主題 B。它還可以用來識別以主題為中心的文本集合與參考集合之間的差異。該方法首先自動找到在一個子集中統計上顯著更常見的詞彙，然後識別這些詞彙的上下文並將其分組為主題。它由免費的 Windows 基礎軟體 Mozdeh 支持，用於數據收集或導入以及定量分析階段。本書解釋了詞彙聯想主題分析方法，並提供了示例和實用建議。它主要針對社交媒體研究者和學生，儘管該方法適用於任何短文本集合。

作者簡介

Michael Thelwall, University of Wolverhampton
Mike Thelwall, Professor of Data Science, leads the Statistical Cybermetrics Research Group at the University of Wolverhampton, UK. He has developed free software and methods for social media sentiment analysis and for systematically gathering and analyzing web and social web data. He is particularly interested in social science applications of web data. His program SentiStrength is sold commercially, given free to academics, and used in several academic social media analysis toolkits. He has co-authored hundreds of refereed journal articles and has written three books. He is an associate editor of the Journal of the Association for Information Science and Technology and sits on four other editorial boards.

作者簡介(中文翻譯)

邁克爾·塞爾沃爾，伍爾弗漢普頓大學

邁克爾·塞爾沃爾，數據科學教授，領導英國伍爾弗漢普頓大學的統計網絡計量研究小組。他開發了免費軟體和方法，用於社交媒體情感分析，以及系統性地收集和分析網絡及社交網絡數據。他特別對網絡數據在社會科學中的應用感興趣。他的程式SentiStrength商業銷售，免費提供給學術界，並在幾個學術社交媒體分析工具包中使用。他共同撰寫了數百篇經過審核的期刊文章，並撰寫了三本書籍。他是信息科學與技術協會期刊的副編輯，並擔任其他四個編輯委員會的成員。

目錄大綱

Introduction
Data Collection with Mozdeh
Word Association Detection: Term Identification
Word Association Contextualization: Term Meaning and Context
Word Association Thematic Analysis: Theme Detection
Word Association Thematic Analysis Examples
Comparison Between WATA and Other Methods
Ethics
Project Planning
Summary
References
Author Biography
 

目錄大綱(中文翻譯)

Introduction

Data Collection with Mozdeh

Word Association Detection: Term Identification

Word Association Contextualization: Term Meaning and Context

Word Association Thematic Analysis: Theme Detection

Word Association Thematic Analysis Examples

Comparison Between WATA and Other Methods

Ethics

Project Planning

Summary

References

Author Biography

 

類似商品

最後瀏覽商品 (20)