The B Corp Handbook: How to Use Business as a Force for Good (Paperback)
暫譯: B型企業手冊：如何利用商業成為善的力量（平裝本）

Ryan Honeyman

The B Corp Handbook: How to Use Business as a Force for Good (Paperback)
  • 出版商: Berrett-Koehler
  • 出版日期: 2014-10-13
  • 售價: $1,060
  • 貴賓價: 9.5 折 $1,007
  • 語言: 英文
  • 頁數: 224
  • 裝訂: Paperback
  • ISBN: 1626560439
  • ISBN-13: 9781626560437

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商品描述

  • Join a Growing Movement: Learn how you can join a global movement to redefine success in business, led by well-known icons like Patagonia and Ben & Jerry's, disruptive upstarts like Warby Parker and Etsy, and recently covered by The New York Times, The Economist, The Wall Street Journal, Inc., and Entrepreneur.
  • Build a Better Business: Drawing on best practices from 100+ B Corps , this book shows that using business as a force for good can help distinguish your company in a crowded market, attract and retain the best employees, and increase customer trust, loyalty, and evangelism for your brand.
More than 1,000 companies from 80 industries and 35 countries are leading a global movement to redefine success in business. They're called B Corporations--B Corps for short--and these businesses create high quality jobs, help build stronger communities, and restore the environment, all while generating solid financial returns.

Author and B Corp owner Ryan Honeyman worked closely with over 100 B Corp CEOs and senior executives to share their tips, advice, and best practice ideas for how to build a better business, and how to meet the rigorous standards for--and enjoy the benefits of--B Corp certification.

This book makes the business case for improving your social and environmental performance, and offers a step-by-step "quick start guide" on how your company can join an innovative and rapidly expanding community of businesses that want to make money and make a difference.

商品描述(中文翻譯)

- **加入一個成長中的運動**：了解您如何能夠參與一個全球運動，重新定義商業成功，這個運動由知名品牌如 Patagonia 和 Ben & Jerry's、顛覆性新創公司如 Warby Parker 和 Etsy 所領導，並且最近被《紐約時報》、《經濟學人》、《華爾街日報》、《Inc.》和《企業家》報導。

- **建立更好的企業**：本書借鑒了100多家B型企業的最佳實踐，顯示出將商業作為一種善的力量可以幫助您的公司在擁擠的市場中脫穎而出，吸引和留住最佳員工，並增加客戶對您品牌的信任、忠誠度和推廣。

超過1,000家公司來自80個行業和35個國家，正在引領一場全球運動，重新定義商業成功。這些公司被稱為B型企業，簡稱B Corps，這些企業創造高品質的工作機會，幫助建立更強大的社區，並恢復環境，同時產生穩健的財務回報。

作者及B型企業擁有者Ryan Honeyman與100多位B型企業的CEO和高級主管密切合作，分享他們的建議、意見和最佳實踐理念，教您如何建立更好的企業，以及如何滿足B型企業認證的嚴格標準並享受其帶來的好處。

本書為改善您的社會和環境表現提供了商業案例，並提供了一個逐步的「快速入門指南」，說明您的公司如何能夠加入一個創新且快速擴展的商業社群，這些企業希望賺錢並有所作為。

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