GIS Means Business Volume 2 (Paperback) (GIS 讓商業更有價值 第二卷 (平裝本))

Description:

For about a decade, geographic information systems (GIS) have been reinventing and reinvigorating the business world. Companies large, medium, and small are aggressively using this dynamic technology to solve problems, make smarter decisions, enhance customer service, and discover new markets and profit opportunities.

Aimed at both business professionals and the general reader who is seeking to learn more, GIS Means Business, Volume Two presents real-world stories of how companies, organizations, and other entities have used ESRI GIS software to their benefit -- to improve site selection, streamline routing, save time and costs, promote growth, educate a workforce, and sell products. These clients, which represent just a handful of the many GIS success stories throughout the world, include a chamber of commerce, a credit union, two reinsurance firms, a pest extermination company, a fish and seafood distributor, a lawn care company, real estate firms, colleges and universities, and a number of cities and other local governments and agencies using GIS to assist business and commerce.

This book, which is intended as either a stand-alone work or companion volume to ArcView GIS Means Business (published by ESRI Press in 1997), is packed with full-color illustrations, maps, and other graphics that help to tell the stories. Offered as a starting point to the reader's education of what GIS means to businesses worldwide, the book includes a foreword by Christian Harder, author of ArcView GIS Means Business, the first volume of GIS business stories, and Serving Maps on the Internet.

 

Introduction 

GIS: What it is, and how it's changing business

Finding the right retail location

Internet maps help clients find commercial space.

Delivering seafood smartly

A distributor improves fleet routing with GIS.

Products and services in reinsurance

GIS helps underwriters and others track natural perils.

Expanding and growing a credit union

Marketing and branch location planning is improved with GIS.

Sharing business information across the Web

A chamber of commerce uses GIS to assist member businesses.

Mining, collecting, and selling real estate information

A real estate information provider uses GIS.

Growing a business base through "economic gardening"

Local government uses maps and GIS to assist businesses.

Economic development and GIS

Online mapping helps a city's retail, commercial, and industrial interests.

Streamlining lawn care and exploring marketing areas

GIS spurs growth for a lawn care specialty firm.

Refining the job of pest control

Company tailors service areas with GIS.

Finding work and training using GIS

One county's experience with maps on the Web.

New opportunities in business education

Colleges and universities turn out graduates trained in GIS.

Appendix A: Business geographics resources

Data, software, and other information from a variety of sources.