IP Telephony Unveiled
暫譯: IP 電話技術揭密

Kevin Brown

IP Telephony Unveiled

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Understand how IP telephony can change your business

This book explains four key points to help you successfully implement your IP telephony strategy:

  • IP telephony works today. This is not new, unproven technology. Thousands of customers have implemented IP telephony successfully. So can you.
  • Expect to save money. IP telephony may well cost your organization money-initially. But the business impact and post-installation process improvements give you a significant and rapid return on your investment.
  • It's more than voice over IP. You'll understand the difference between voice over IP (VoIP) and IP telephony and what that means for your business. This is critical. They are not the same.It's more than a dial tone. There are potential business-impacting applications within your own organization. IP Telephony Unveiled helps you recognize these applications.

    The emerging IP telephony market is fraught with misunderstandings and misinformation. IP telephony can impact a company's business model in tremendous ways. It can open new revenue streams, enhance profitability, drive new levels of customer and employee satisfaction, and be a key enabler in a company's strategy to differentiate itself competitively-but only if you're aware of these benefits.

    IP Telephony Unveiled is written for all those responsible for corporate strategies for revenue generation, cost containment, and customer satisfaction. IP Telephony Unveiled uncovers the value behind this technology, which helps you see past what might appear to be only a new telephone system, to understand the strategic enabler laying dormant in many companies' networks. Through this book, you will understand the real benefits of an IP telephony strategy and get assistance in developing this strategy inside your organization.

    This volume is in the Network Business Series offered by Cisco Press. Books in this series provide IT executives, decision makers, and networking professionals with pertinent information on today's most important technologies and business strategies.

Table of Contents

Introduction.


1. Haven't We Been Here Before?

The PBX as a Convergence Platform. The IPT Difference. Convergence: The Business Case for IPT. Issues to Ponder.

2. Wait a Minute… My Phone System Works Just Fine…

The PBX Environment. The IPT Environment. An Efficient Infrastructure. Bringing New Capabilities to Your Network. Realizing the Potential of IPT.

3. But What About All of My PBX Features?

Assessing the Requirements. An Enhanced Feature Set. An Improved Training Process.

4. If This Isn't a PBX, What Is It?

The IPT Architecture. Customized, Focused Applications. The Power of Convergence. Seeing Beyond the PBX.

5. Focusing on the Few.

Understanding the Value Proposition. Sample Business Cases. Right Around the Corner…

6. A Different View of ROI.

A Different Approach to ROI. Network Costs. Administration Costs. Maintenance Costs. Achieving ROI: Examples of Real-World Deployments. ROI Conclusions.

7. Watch That First Step.

Understanding the Impact of Voice Traffic. Timing Is Everything: Identify Problems Before They Occur. Planning an IP Telephony Pilot. Common Misconceptions. Seven Steps to a Successful IP Telephony Experience.

8. Looking Ahead.

Clients. Applications. Managing Convergence. Session Initiation Protocol. An Evolving Market/An Emerging Market/Increased Acceptance. Final Thoughts.

商品描述(中文翻譯)

了解 IP 語音電話如何改變您的業務

本書解釋了四個關鍵點，以幫助您成功實施 IP 語音電話策略：
- IP 語音電話今天可以運作。這不是新穎或未經證實的技術。數以千計的客戶已成功實施 IP 語音電話。您也可以做到。
- 預期節省成本。IP 語音電話可能會在初期為您的組織帶來成本。但業務影響和安裝後的流程改進將為您帶來顯著且快速的投資回報。
- 這不僅僅是語音傳輸。您將了解語音傳輸 (VoIP) 和 IP 語音電話之間的區別，以及這對您的業務意味著什麼。這是至關重要的。它們並不相同。這不僅僅是一個撥號音。您組織內部可能存在影響業務的應用。IP 語音電話揭示幫助您識別這些應用。

新興的 IP 語音電話市場充滿了誤解和錯誤資訊。IP 語音電話可以以巨大的方式影響公司的商業模式。它可以開啟新的收入來源，增強盈利能力，提升客戶和員工的滿意度，並成為公司在競爭中區分自身的關鍵推動力——但前提是您意識到這些好處。

《IP 語音電話揭示》是為所有負責企業收入生成、成本控制和客戶滿意度的策略人員而寫的。《IP 語音電話揭示》揭示了這項技術背後的價值，幫助您看清這不僅僅是一個新的電話系統，而是理解許多公司網絡中潛藏的戰略推動力。通過本書，您將了解 IP 語音電話策略的真正好處，並獲得在您的組織內部發展此策略的幫助。

本書是 Cisco Press 提供的網絡商業系列中的一部分。本系列的書籍為 IT 高管、決策者和網絡專業人士提供有關當今最重要技術和商業策略的相關資訊。

目錄
引言。

1. 我們不是已經來過這裡了嗎？
PBX 作為融合平台。IPT 的差異。融合：IPT 的商業案例。需要思考的問題。

2. 等一下……我的電話系統運作得很好……
PBX 環境。IPT 環境。一個高效的基礎設施。為您的網絡帶來新能力。實現 IPT 的潛力。

3. 但我的所有 PBX 功能怎麼辦？
評估需求。增強的功能集。改進的培訓過程。

4. 如果這不是 PBX，那它是什麼？
IPT 架構。定制的、專注的應用。融合的力量。超越 PBX 的視野。

5. 專注於少數。
理解價值主張。示例商業案例。就在眼前……

6. 不同的 ROI 觀點。
不同的 ROI 方法。網絡成本。管理成本。維護成本。實現 ROI：真實部署的示例。ROI 結論。

7. 注意第一步。
理解語音流量的影響。時機就是一切：在問題發生之前識別問題。規劃 IP 語音電話試點。常見誤解。成功的 IP 語音電話體驗的七個步驟。

8. 展望未來。
客戶。應用。管理融合。會話啟動協議。發展中的市場/新興市場/接受度提高。最後的想法。

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