2018 Edited and Revised Edited

A Purpose-driven Strategy means that every employee will 'understand the real meaning' of strategy.

Dr. Gerard L. Danford: MBA - The London Business School (UK), PhD - Helsinki School of Economics (Finland) and B.Sc. Engineering CCSU (USA). Dr. Gerard Danford has 20 years of experience in successfully consulting multinational companies on their strategies both in the USA and Europe. Dr. Danford also has 20 years experience teaching MBA and Executive MBA students in the USA and Europe.

How To Talk About Strategy In Your Organization?

According to the research, '95% of employees are unaware of, or do not understand their companies strategy'. Without a common understanding of where the organization is going (vision), why it is going there (purpose), how it is getting there (individual contributions), and what's different about how that will be achieved (implementation)... organizations frequently fail in strategy execution!

PURPOSE-DRIVEN STRATEGY THEMES

• TRUST: How to increase levels of trust?

• RESOURCES: How to deploy resources effectively and efficiently?

• ENVIRONMENT: How to adjust, and adapt to rapidly changing conditions?

• CHANGE: How to manage the change process successfully?

• PROFIT: How to invest profit in the present... and for the future?

• COMPETITION: What battles to fight or not to fight?

• GLOBALIZATION: Which game (product/service), and which playground (market) to play in?

• GROWTH: How to achieve balanced growth?

• PLANNING: How to precisely define the contribution of each component in the plan?

• TEAMWORK: How to build consensus?

• LEADERSHIP: How to gain trust (belief) in an uncertain strategy, which may deliver everyone safely to the final destination?

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