商品描述
Big Data is the expression of this gigantic mass of information that we are constantly generating at the global level. Now the buzzword "big data" refers to the new data-driven paradigm of business, science and technology, where the huge data size and scope enables better and new services, products, and platforms. It is estimated that the total accumulated data stored on computers worldwide is about 300 exabytes.The annual transmission of data is estimated at about 1.9 zettabytes i.e.1900 billion gigabytes. It is believed that Big Data is one of those mega trends that will impact everyone in one way or another. Due to the tremendous amount of data generated daily from fields such as business, research, and sciences, big data is everywhere and represents huge opportunities to those who can use it effectively. In the past, this information was simply ignored and opportunities were missed. Realizing the great importance of big data, organizations scramble to find hidden information buried in big data and try to make the best use of it. Presently "big data" is a hot topic and getting a lot of media and business attention. Collecting, analyzing and understanding Big Data is becoming a differentiated strategy today but it will become a fact of life tomorrow. Running analyses at the finest granularities while you still have enough data for the results to be meaningful and accurate leads to more precise action and in turn more profits and savings for the company and customers. Over recent times, the concepts of "big data" and "big data analytics" have become ubiquitous. It is hard to visit a web site, open a newspaper, or read a magazine that does not refer to one or both of those phrases. Yet the technologies that are incorporated into big data are massive parallelism, huge data volumes, data distribution, high-speed networks, high-performance computing and data mining and analytics. Big Data is the result of practically everything in the world being monitored and measured; creating data faster than the available technologies can store, process or manage it. Presently there has been a surge of unstructured data, making up as much as 80% of new data that requires attention for management. Big Data results in three basic challenges: storing, processing and managing it efficiently. To tackle the challenges of Big Data, novel approaches and tools have emerged. The technology required for big-data computing is developing at a satisfactory rate due to market forces and technological evolution. This book entitled 'Applied Big Data Analytics' presents a mix of theory and real world cases that discuss the technical and practical issues related to Big Data application aiming intelligent information management. This book covers rich topics of sources of big data generation, analytical tools, and utilization for extracting valuable insight out of scientific study. The edited book reveals how to fully apply the tools and techniques in various fields. The book will certainly be invaluable to wide audiences of professionals, decision-makers, and consultants involved in analytics particularly the new comers in the areas. It will also be exceptionally useful to students of analytics in any graduate, undergraduate, or certificate program. The project could not have been successful without the whole hearted support of the valued contributors of the book. Simply, I am grateful to all of them.
商品描述(中文翻譯)
大數據是我們在全球範圍內不斷生成的龐大信息量的表現。現在,流行詞「大數據」指的是商業、科學和技術的新數據驅動範式,其中龐大的數據規模和範圍使得更好和新的服務、產品和平台成為可能。據估計,全球計算機上儲存的總累積數據約為300艾字節。每年的數據傳輸量估計約為1.9澤字節,即1900億吉字節。人們相信,大數據是將以某種方式影響每個人的重大趨勢之一。由於每天從商業、研究和科學等領域產生的龐大數據量,大數據無處不在,並為能夠有效利用它的人們帶來了巨大的機會。在過去,這些信息往往被忽視,機會也因此錯失。意識到大數據的重要性,組織們急於尋找埋藏在大數據中的隱藏信息,並試圖充分利用它。目前,「大數據」是一個熱門話題,受到媒體和商業的廣泛關注。收集、分析和理解大數據正成為當今的一種差異化策略,但在不久的將來,它將成為生活中的一部分。在擁有足夠數據以使結果有意義和準確的情況下進行最細粒度的分析,將導致更精確的行動,進而為公司和客戶帶來更多的利潤和節省。近來,「大數據」和「大數據分析」的概念已經無處不在。很難訪問一個網站、打開一份報紙或閱讀一本雜誌而不提到這些詞語之一或兩者。然而,融入大數據的技術包括大規模並行處理、龐大的數據量、數據分佈、高速網絡、高性能計算以及數據挖掘和分析。大數據是幾乎所有世界事物都在被監控和測量的結果;創造數據的速度超過了可用技術的儲存、處理或管理能力。目前,非結構化數據的激增,使得多達80%的新數據需要管理的關注。大數據帶來了三個基本挑戰:高效地儲存、處理和管理它。為了解決大數據的挑戰,出現了新穎的方法和工具。由於市場力量和技術演進,所需的大數據計算技術正在以令人滿意的速度發展。本書《應用大數據分析》呈現了理論與現實案例的結合,討論與大數據應用相關的技術和實際問題,旨在實現智能信息管理。本書涵蓋了大數據生成來源、分析工具及其在科學研究中提取有價值見解的利用等豐富主題。編輯的書籍揭示了如何在各個領域充分應用這些工具和技術。這本書對於廣大專業人士、決策者和顧問,特別是新進入該領域的人士,將是非常寶貴的資源。對於任何研究生、本科生或證書課程的分析學生來說,它也將是極其有用的。這個項目能夠成功,離不開所有貢獻者的全心支持。我對他們所有人都心懷感激。