Beyond Bullet Points: Using PowerPoint to tell a compelling story that gets results, 4/e (Paperback)
暫譯: 超越重點:使用 PowerPoint 講述引人入勝的故事以獲得成果,第 4 版(平裝本)

Cliff Atkinson

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Beyond Bullet Points, Fourth Edition

“Throw away those room-emptying, left-brain slides–and use Atkinson’s book to turn your PowerPoint presentation into an epic.” –Daniel H. Pink, author of Drive and A Whole New Mind

 

Think beyond bullet points–and amplify the impact of your message! Now in its fourth edition, this popular classic illuminates an innovative, step-by-step methodology designed to unlock the amazing visual story waiting to be released from your message. Communications expert Cliff Atkinson shows how to apply classic storytelling tenets and practical, research-based guidelines as you work with Microsoft PowerPoint–for memorable, meaningful, and persuasive visual stories. Change your approach–and transform your results!

 

Find your story thread
Create an emotional connection to increase your impact.

 

Cut through the clutter
Distill your message and get right to the point.

 

 

Bring your story to life
Storyboard your ideas, find your natural voice, and deliver a compelling presentation!

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超越重點,第四版

“丟掉那些讓人退避三舍的左腦幻燈片,使用阿特金森的書籍將你的 PowerPoint 簡報轉變為史詩。” – 丹尼爾·H·平克,《驅動力》和《全新思維》的作者

想要超越重點,增強你的訊息影響力!這本受歡迎的經典書籍現在已經進入第四版,闡明了一種創新的逐步方法,旨在釋放你訊息中潛藏的驚人視覺故事。傳播專家克里夫·阿特金森展示了如何應用經典故事講述原則和基於研究的實用指導,讓你在使用 Microsoft PowerPoint 時,創造出令人難忘、有意義且具說服力的視覺故事。改變你的方法,轉變你的結果!

找到你的故事線

建立情感連結以增強你的影響力。

清除雜亂

提煉你的訊息,直截了當。

讓你的故事栩栩如生

為你的想法製作故事板,找到你的自然聲音,並呈現一場引人入勝的簡報!