AI in Digital Marketing

Johnsen, Maria

  • 出版商: Mercury Learning and Information
  • 出版日期: 2024-07-08
  • 售價: $2,010
  • 貴賓價: 9.5$1,910
  • 語言: 英文
  • 頁數: 566
  • 裝訂: Quality Paper - also called trade paper
  • ISBN: 150152254X
  • ISBN-13: 9781501522543
  • 相關分類: 人工智慧行銷/網路行銷 Marketing
  • 無法訂購

相關主題

商品描述

This book presents a comprehensive and innovative exploration of the role of Artificial Intelligence (AI) in thedigital marketing arena. It begins with historical context and fundamental AI principles, and subsequently, details AI's applications across a spectrum of areas, including data analytics, content creation, customer targeting, Search Engine Optimization (SEO), Pay Per Click (PPC) advertising, Social Media Marketing (SMM), and Email Marketing. A distinctive feature lies in the author's extensive real-world experience, providing many useful business applications of AI. The book is designed for marketing professionals, business executives, educators, and students, and offers numerous examples and case studies.

FEATURES:

  • Underscores the significance of content marketing in the AI era, covering AI-driven content creation, content curation, and search engine optimization
  • Examines social media marketing in detail, with valuable insights into social media listening, chatbots, using Google Ads(TM), and influencer marketing
  • Provides a comprehensive section on paid advertising and paid social media, revealing programmatic advertising, ad creative, and machine learning-driven ad campaign optimization
  • Includes ethical considerations and legal aspects about privacy and data protection

商品描述(中文翻譯)

本書全面且創新地探討了人工智慧(AI)在數位行銷領域中的角色。書中首先提供歷史背景和基本的AI原則,隨後詳細說明AI在多個領域的應用,包括數據分析、內容創建、客戶定位、搜尋引擎優化(SEO)、按點擊付費(PPC)廣告、社交媒體行銷(SMM)和電子郵件行銷。本書的一個獨特特點是作者豐富的實務經驗,提供了許多AI的實用商業應用。此書適合行銷專業人士、商業高管、教育工作者和學生,並提供了眾多範例和案例研究。

特色:
- 強調內容行銷在AI時代的重要性,涵蓋AI驅動的內容創建、內容策展和搜尋引擎優化
- 詳細檢視社交媒體行銷,提供有價值的見解,包括社交媒體監聽、聊天機器人、使用Google Ads(TM)和影響者行銷
- 提供關於付費廣告和付費社交媒體的全面章節,揭示程式化廣告、廣告創意和基於機器學習的廣告活動優化
- 包含有關隱私和數據保護的倫理考量和法律方面的內容