Practical AI for Business Leaders, Product Managers, and Entrepreneurs
暫譯: 商業領袖、產品經理與創業者的實用人工智慧

Essa, Alfred, Mojarad, Shirin

  • 出版商: De-G Press
  • 出版日期: 2022-04-04
  • 售價: $2,020
  • 貴賓價: 9.5$1,919
  • 語言: 英文
  • 頁數: 275
  • 裝訂: Quality Paper - also called trade paper
  • ISBN: 1501514644
  • ISBN-13: 9781501514647
  • 相關分類: 人工智慧
  • 海外代購書籍(需單獨結帳)

商品描述

Implementing advanced analytics at scale in a competitive landscape requires the speed, agility, and mindset of an entrepreneur. It is here that organizations in the future will gain an edge. This book provides the practical guidance  and theoretical background necessary to implement advanced analytics in mid- to large organizations. The theoretical component draws from the best academic research in management science, computer science, and behavioral economics. The practical component provides design patterns and case studies for implementing big data at scale in complex organizations. The design patterns take the mindset of an entrepreneur having to execute with speed and agility against the backdrop of business, technical, and stakeholder complexity.

Readers will learn:

  • Principal characteristics of Advanced Analytics and Big Data in the Enterprise
  • Business and technical strategies for fast, affordable, and efficient implementation
  • Strategy and implementation tactics from the point of an "entrepreneur" within a large organization
  • Academic research rationale behind the strategies
  • Best practices in the form of case studies

商品描述(中文翻譯)

實施大規模的先進分析以應對競爭環境,需要企業家的速度、靈活性和心態。在未來,組織將在這方面獲得優勢。本書提供了在中型到大型組織中實施先進分析所需的實用指導和理論背景。理論部分汲取了管理科學、計算機科學和行為經濟學中最優秀的學術研究。實用部分則提供了在複雜組織中大規模實施大數據的設計模式和案例研究。這些設計模式考慮了企業家在商業、技術和利益相關者的複雜背景下,必須以速度和靈活性執行的心態。

讀者將學習到:
- 企業中先進分析和大數據的主要特徵
- 快速、經濟且高效實施的商業和技術策略
- 在大型組織中以「企業家」的視角進行的策略和實施戰術
- 策略背後的學術研究理由
- 以案例研究形式呈現的最佳實踐

作者簡介

Alfred Essa, Vice President, Analytics and R&D at McGraw-Hill Education; Shirin Mojarad, Data Scientist, Massachusetts, USA

作者簡介(中文翻譯)

阿爾弗雷德·埃薩,麥格勞希爾教育公司副總裁,分析與研發部門;希琳·莫賈拉德,數據科學家,美國麻薩諸塞州

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