商品描述
Build a Next-Generation Enterprise Digital Platform with Portals and UXP
A Complete Guide to Portals and User Experience Platforms provides in-depth coverage of portal technologies and user experience platforms (UXPs), which form the key pillars of a modern digital platform. Drawing on his experience in various roles in numerous portal engagements, the author gives you different perspectives of the same technology platform.
The first section introduces portal through multiple viewpoints to cater to a wide audience, including business, operations, development, integration, performance, and architecture views. The book details many novel and practically proven models and frameworks, such as portal value realization framework, portal assessment framework, portal evaluation model, portal infrastructure planning techniques, and portal integration techniques. You also learn about effective digital program strategies, including portal roadmap strategy, collaboration strategy, portal security planning, portal testing strategy, SEO, and analytics planning concepts.
The second section dives into UXP and advanced topics. It elaborates on UXP design concepts, including UXP reference architecture, customer touch point analysis, user experience mapping, and responsive web design. It also looks at advanced topics, such as next-generation portals, portal trends, portal user experience strategy, omni-channel strategy, portal KPI, portal pitfalls and best practices, portal security, portal governance, digital program management, and portal performance engineering.
In the third section, the book presents four case studies related to intranet portals, retail portals, customer service portals, and portal content management. It discusses business drivers, challenges, portal solutions, and solution benefits for each of the case studies.
Written by a seasoned practitioner, this book balances the core topics of modern portals along with emerging technologies in the digital space. Suitable for the entire digital technology community, including IT managers, digital architects, developers, and testers, it provides you with a practical guide for successfully building best practices-based digital platforms with forward-looking features.
商品描述(中文翻譯)
《建立下一代企業數位平台：門戶與用戶體驗平台》
《門戶與用戶體驗平台完全指南》深入探討了門戶技術和用戶體驗平台（UXP），這些是現代數位平台的關鍵支柱。作者根據自己在多個門戶專案中的不同角色經驗，提供了對同一技術平台的不同觀點。
第一部分從多個視角介紹門戶，以滿足廣泛的受眾需求，包括商業、運營、開發、整合、性能和架構視角。本書詳細介紹了許多新穎且經過實踐驗證的模型和框架，例如門戶價值實現框架、門戶評估框架、門戶評估模型、門戶基礎設施規劃技術和門戶整合技術。您還將學習到有效的數位計畫策略，包括門戶路線圖策略、協作策略、門戶安全規劃、門戶測試策略、SEO和分析規劃概念。
第二部分深入探討UXP和進階主題。它詳細說明了UXP設計概念，包括UXP參考架構、客戶接觸點分析、用戶體驗映射和響應式網頁設計。還探討了進階主題，如下一代門戶、門戶趨勢、門戶用戶體驗策略、全通道策略、門戶KPI、門戶陷阱與最佳實踐、門戶安全、門戶治理、數位計畫管理和門戶性能工程。
在第三部分，本書呈現了四個與內部網路門戶、零售門戶、客戶服務門戶和門戶內容管理相關的案例研究。它討論了每個案例研究的商業驅動因素、挑戰、門戶解決方案和解決方案的好處。
本書由一位經驗豐富的從業者撰寫，平衡了現代門戶的核心主題與數位領域的新興技術。適合整個數位技術社群，包括IT經理、數位架構師、開發人員和測試人員，為您提供了一本實用指南，以成功建立基於最佳實踐的數位平台，並具備前瞻性特徵。
