Strategic Writing for UX: Drive Engagement, Conversion, and Retention with Every Word (Paperback)
Podmajersky, Torrey
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商品描述
Learn how and why to write strategically for UX, using practical tools to build the foundational pieces for UX voice and UI text strategy. In this practical book, you'll learn how to use frameworks and patterns for content, methods to measure the content's effectiveness, and processes to create the collaboration necessary for success.
Each section begins with a purpose grounded in return on investment (ROI) and empathy. This book concludes with advice about prioritization and encouragement.
You'll learn how to:
- Inform UI text decisions by creating voice and research methods for tie-breaking
- Increase product usability, completion, and conversion by applying UI text patterns
- Build customer confidence and retention by permeating the UX with a consistent brand experience
- Articulate the ROI of UX content to business stakeholders
商品描述(中文翻譯)
學習如何以策略性的方式為使用者體驗（UX）撰寫內容，並使用實用工具建立UX語音和UI文字策略的基礎。在這本實用書中，您將學習如何使用內容框架和模式，以及評估內容效果的方法，並建立必要的協作流程以取得成功。
每個章節都以回報投資（ROI）和共情為基礎的目的開始。本書最後提供了有關優先順序和鼓勵的建議。
您將學習以下內容：
- 通過創建語音和研究方法來為UI文字決策提供資訊
- 通過應用UI文字模式來提高產品的可用性、完成度和轉化率
- 通過在UX中融入一致的品牌體驗來建立客戶信心和保留率
- 向業務利益相關者闡述UX內容的投資回報率
作者簡介
Torrey Podmajersky is a UX content strategy consultant, formerly the head of content strategy at OfferUp. She has written inclusive, accessible consumer experiences for Google, OfferUp, Xbox, Microsoft account, Windows apps, privacy, and Microsoft education related experiences. Torrey has a Bachelor's degree in Physics from UW, a Masters in Curriculum & Instruction from Seattle University, and has done freelance fiction writing, home health care work, foster parenting, high-power rocketry, marketing communications, and physical product design. This incredible range of experience helps her empathize with a broad range of web and app users.
作者簡介(中文翻譯)
Torrey Podmajersky是一位UX內容策略顧問，曾任OfferUp的內容策略主管。她曾為Google、OfferUp、Xbox、Microsoft帳戶、Windows應用程式、隱私和Microsoft教育相關體驗撰寫包容、易於使用的消費者體驗。Torrey擁有華盛頓大學物理學學士學位，西雅圖大學課程與教學碩士學位，並從事過自由小說寫作、家庭護理工作、寄養育兒、高功率火箭製作、行銷傳播和實體產品設計等工作。這種豐富的經驗範圍使她能夠同理各種網站和應用程式使用者的需求。
