相關主題
商品描述
Collaboration is key for organizations in the 21st century, yet few business people have been trained to teach this skill. How do you advance ideas in a collaborative way and then communicate them throughout your company? In this practical book, author Gretchen Anderson shows you how to generate ideas with others while gaining buy-in from all levels of your organization.
Product managers, designers, marketers, technical leaders, and executives will obtain better insight into how team members work together to make decisions. Through tangible exercises and techniques, you’ll learn how to turn promising ideas into products, services, and solutions that make a real difference in the market.
- Use a framework to develop ideas into hypotheses to be tested and refined
- Avoid common pitfalls in the collaboration process
- Align communication approaches to ensure that collaboration is effective and inclusive
- Structure events or meetings for different types of collaboration depending on the people involved
- Practice giving and receiving critiques to foster inclusion without resorting to consensus-based decisions
商品描述(中文翻譯)
協作是21世紀組織成功的關鍵，然而很少有商業人士接受過教授這項技能的訓練。如何以協作的方式推進想法，並在整個公司內進行有效的溝通？在這本實用的書籍中，作者 Gretchen Anderson 向您展示如何與他人共同產生想法，同時獲得組織各層級的支持。
產品經理、設計師、行銷人員、技術領導者和高層主管將更深入了解團隊成員如何協同工作以做出決策。通過具體的練習和技術，您將學會如何將有潛力的想法轉化為在市場上真正產生影響的產品、服務和解決方案。
- 使用框架將想法發展為可測試和改進的假設
- 避免協作過程中的常見陷阱
- 調整溝通方式，以確保協作有效且具包容性
- 根據參與者的不同，結構化事件或會議以促進不同類型的協作
- 練習給予和接受批評，以促進包容性，而不依賴共識決策
作者簡介
Gretchen consults with clients to inform their product strategy and improve team collaboration skills. She spent the first part of her career in design consulting at firms like frog design, Cooper, and LUNAR. She was Head of Design at PG&E, California’s largest energy company; she has led the design of the hardware and software of a next-generation surgical system; and served as VP of Product at GreatSchools.org. Gretchen is a Bay Area native who left only long enough to get a bachelor’s degree from Harvard in History & Literature.
作者簡介(中文翻譯)
格雷琴（Gretchen）與客戶進行諮詢，以告知他們的產品策略並改善團隊合作技能。她職業生涯的前半段在設計諮詢公司工作，如frog design、Cooper和LUNAR。她曾擔任加州最大能源公司PG&E的設計主管；她主導了下一代手術系統的硬體和軟體設計；並擔任GreatSchools.org的產品副總裁。格雷琴是灣區的本地人，僅離開過一段時間以獲得哈佛大學歷史與文學的學士學位。
