Product Management in Practice: A Real-World Guide to the Key Connective Role of the 21st Century

Matt LeMay

  • 出版商: O'Reilly
  • 出版日期: 2017-12-01
  • 定價: $1,340
  • 售價: 9.5$1,273
  • 貴賓價: 9.0$1,206
  • 語言: 英文
  • 頁數: 188
  • 裝訂: Paperback
  • ISBN: 1491982276
  • ISBN-13: 9781491982273
  • 相關分類: 設計需求 Requirement
  • 立即出貨(限量) (庫存=1)

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商品描述

Product management has become a critical connective role for modern organizations, from small technology startups to global corporate enterprises. And yet the day-to-day work of product management remains largely misunderstood. In theory, product management is about building products that people love. The on-the-ground practice of product management, however, is often about difficult conversations, practical compromises, and hard-won incremental gains.

In this book, author Matt LeMay focuses on the CORE connective skills—communication, organization, research, execution—that can build a successful product management practice across industries, organizations, teams, and toolsets.

For current and would-be product managers, this book explores:

  • Real-world tactics for facilitating collaboration and communication
  • How to talk to users and work with executives
  • The importance of setting clear and actionable goals
  • Using roadmaps to connect and align your team
  • A values-first approach to implementing Agile practices
  • Stories that convey realities of product management in the field
  • Common behavioral traps that turn good product managers bad

商品描述(中文翻譯)

產品管理已成為現代組織中至關重要的連接角色,從小型科技初創企業到全球企業。然而,產品管理的日常工作仍然被大部分人誤解。理論上,產品管理是關於建立受人喜愛的產品。然而,在實際操作中,產品管理往往涉及困難的對話、實際妥協和艱難的增量收益。

在這本書中,作者Matt LeMay專注於核心連接技能-溝通、組織、研究、執行-這些技能可以在各行業、組織、團隊和工具集中建立成功的產品管理實踐。

對於現任和潛在的產品經理,本書探討了以下內容:
- 促進協作和溝通的現實策略
- 如何與用戶交談並與高管合作
- 設定清晰可行的目標的重要性
- 使用路線圖連接和對齊團隊
- 以價值為先的方法實施敏捷實踐
- 在現場傳達產品管理的現實故事
- 將優秀的產品經理變糟的常見行為陷阱