Product Management in Practice: A Real-World Guide to the Key Connective Role of the 21st Century (實務中的產品管理:21世紀關鍵連結角色的實用指南)
Matt LeMay
- 出版商: O'Reilly
- 出版日期: 2017-12-01
- 定價: $1,340
- 售價: 9.5 折 $1,273
- 貴賓價: 9.0 折 $1,206
- 語言: 英文
- 頁數: 188
- 裝訂: Paperback
- ISBN: 1491982276
- ISBN-13: 9781491982273
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商品描述
Product management has become a critical connective role for modern organizations, from small technology startups to global corporate enterprises. And yet the day-to-day work of product management remains largely misunderstood. In theory, product management is about building products that people love. The on-the-ground practice of product management, however, is often about difficult conversations, practical compromises, and hard-won incremental gains.
In this book, author Matt LeMay focuses on the CORE connective skills—communication, organization, research, execution—that can build a successful product management practice across industries, organizations, teams, and toolsets.
For current and would-be product managers, this book explores:
- Real-world tactics for facilitating collaboration and communication
- How to talk to users and work with executives
- The importance of setting clear and actionable goals
- Using roadmaps to connect and align your team
- A values-first approach to implementing Agile practices
- Stories that convey realities of product management in the field
- Common behavioral traps that turn good product managers bad
商品描述(中文翻譯)
產品管理已成為現代組織中至關重要的連接角色,從小型科技初創企業到全球企業。然而,產品管理的日常工作仍然被大部分人誤解。理論上,產品管理是關於建立受人喜愛的產品。然而,在實際操作中,產品管理往往涉及困難的對話、實際妥協和艱難的增量收益。
在這本書中,作者Matt LeMay專注於核心連接技能-溝通、組織、研究、執行-這些技能可以在各行業、組織、團隊和工具集中建立成功的產品管理實踐。
對於現任和潛在的產品經理,本書探討了以下內容:
- 促進協作和溝通的現實策略
- 如何與用戶交談並與高管合作
- 設定清晰可行的目標的重要性
- 使用路線圖連接和對齊團隊
- 以價值為先的方法實施敏捷實踐
- 在現場傳達產品管理的現實故事
- 將優秀的產品經理變糟的常見行為陷阱