Storytelling in Design: Principles and Tools for Defining, Designing, and Selling Multi-Device Design Products
暫譯: 設計中的敘事：定義、設計及銷售多裝置設計產品的原則與工具

Anna Dahlström

Storytelling in Design: Principles and Tools for Defining, Designing, and Selling Multi-Device Design Products

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商品描述

The number of devices we use on a daily basis is growing, with different devices playing different role at different times. Our ability as designers to control where users are coming from and how they get around the experiences we design is fading. Yet our need to ensure we understand where they are in their journey, so that we can deliver the right content and interactions at the right time and on the right device, is ever more important.

By examining tried-and-tested storytelling principles from film, fiction, and music and applying them to the context of design and business, this book takes you on a journey to explore why storytelling matters and how you can apply it to your multi-device design projects and to your organization. For UX designers who want to learn how to apply simple storytelling tools, this comprehensive guide is a must.

  • Understand the role of storytelling and why it matters in multi-device design
  • Learn how to apply storytelling principles and tools to your project
  • Define multi-device interaction design, and create a better user experience across devices
  • Use storytelling principles to tell, sell, and present your multi-device design work
  • Take advantage of case studies and examples of DOs and DON’Ts

商品描述(中文翻譯)


我們每天使用的設備數量不斷增加，不同的設備在不同的時間扮演著不同的角色。作為設計師，我們控制用戶來自何處以及他們如何在我們設計的體驗中移動的能力正在減弱。然而，我們需要確保理解用戶在其旅程中的位置，以便能夠在正確的時間和正確的設備上提供正確的內容和互動，這一需求變得越來越重要。

本書通過檢視電影、小說和音樂中經過驗證的敘事原則，並將其應用於設計和商業的背景，帶領您探索為何敘事如此重要，以及如何將其應用於您的多設備設計項目和組織。對於希望學習如何應用簡單敘事工具的UX設計師來說，這本全面的指南是必備之選。


  • 了解敘事的角色及其在多設備設計中的重要性

  • 學習如何將敘事原則和工具應用於您的項目

  • 定義多設備互動設計，並在各設備之間創造更好的用戶體驗

  • 利用敘事原則來講述、銷售和展示您的多設備設計作品

  • 利用案例研究和DOs與DON’Ts的範例


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