The SEO Battlefield: Winning Strategies for Search Marketing Programs (Paperback)
暫譯: SEO 戰場:搜尋行銷計畫的勝利策略 (平裝本)

Anne Ahola Ward

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商品描述

Welcome to the battlefield. Every day, companies ranging from startups to enterprises fight to achieve high search rankings, knowing that previous success can quickly vanish. With this practical guide, you’ll learn how to put search engine optimization (SEO) methodology into practice, including the research, data analysis, and constant experimentation required to build an SEO program specific to your organization that can help you improve search results.

Running a successful SEO program requires a team with a mix of skills, including marketing, analytics, website development, and automation. Author Anne Ahola Ward walks marketers and developers through SEO essentials and provides real-world case studies of successful and not-so-successful SEO programs. You’ll quickly understand why this is both an exciting and critical time to adopt SEO in your organization.

  • Perform keyword goals and research, and spot search trends
  • Understand the motivation and creativity of the SEO mindset
  • Run a campaign to generate traffic and measure the results
  • Use mobile and platform-agnostic strategies for search growth
  • Demonstrate the value of your search marketing efforts
  • Include web development in your SEO program—everything from quick updates to UX/UI strategy
  • Learn the sweetest way to run and report on an search program

商品描述(中文翻譯)

歡迎來到戰場。每天,從新創公司到大型企業都在為了達成高搜尋排名而奮戰,因為過去的成功可能會迅速消失。透過這本實用指南,您將學習如何將搜尋引擎優化(SEO)方法論付諸實踐,包括研究、數據分析和不斷實驗,這些都是建立一個 特定於您組織 的SEO計劃所需的,幫助您改善搜尋結果。

運行一個成功的SEO計劃需要一支具備多種技能的團隊,包括行銷、分析、網站開發和自動化。作者Anne Ahola Ward將帶領行銷人員和開發者了解SEO的基本要素,並提供成功與不太成功的SEO計劃的實際案例研究。您將迅速理解為什麼現在是採用SEO於您組織中既令人興奮又至關重要的時刻。

- 執行關鍵字目標和研究,並發現搜尋趨勢
- 理解SEO思維的動機和創造力
- 運行一個活動以產生流量並衡量結果
- 使用移動和平台無關的策略來促進搜尋增長
- 展示您的搜尋行銷努力的價值
- 在您的SEO計劃中納入網頁開發——從快速更新到UX/UI策略
- 學習運行和報告搜尋計劃的最佳方式