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相關主題
商品描述
One key responsibility of a product designer is to conduct formal and informal research to inform business needs and design decisions. But, if you're like many product designers who have come from different professions, you may well lack research fundamentals. If that's the case, this practical book is the primer and desk reference you need.
With it, you'll learn how to perform both quantitative and qualitative UX research in a practical manner without having to become a full-fledged researcher. It's ideal for product designers both in agency and in-house environments.
商品描述(中文翻譯)
一位產品設計師的主要責任之一是進行正式和非正式的研究，以了解業務需求和設計決策。但是，如果你和許多來自不同職業的產品設計師一樣，可能會缺乏研究的基本知識。如果是這樣，這本實用的書籍就是你所需要的入門書和桌上參考資料。
藉由這本書，你將學會如何以實用的方式進行定量和定性用戶體驗（UX）研究，而不必成為一名全職研究員。這本書非常適合在代理商和內部環境中的產品設計師。
