Build & Market Your Business with Google (Give Your Marketing a Digital Edge)
暫譯: 利用 Google 建立與行銷您的業務（為您的行銷增添數位優勢）

Gabriela Taylor

Build & Market Your Business with Google (Give Your Marketing a Digital Edge)
  • 出版商: CreateSpace Independ
  • 出版日期: 2013-07-10
  • 售價: $910
  • 貴賓價: 9.5 折 $865
  • 語言: 英文
  • 頁數: 276
  • 裝訂: Paperback
  • ISBN: 1490960775
  • ISBN-13: 9781490960777
  • 相關分類: 行銷/網路行銷 Marketing

    • 海外代購書籍(需單獨結帳)

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商品描述

How can your business make the most of the vast array of tools that Google has to offer?

There is no doubt that we have a massive reliance on Google for our entire online experience. People worldwide are googling more than a billion times a day to find information, but Google is not just the world's number one search engine.
 
It offers a raft of services from the familiar YouTube to others you may not know about. Let Gabriela Taylor, an online marketing pro certified in AdWords and Analytics, save you time and money by explaining everything Google has to offer and how to take advantage of it. You'll learn how to:
  • Set up for Success with Google's Productivity Tools: Gmail, Calendar, Docs, Drive & Chrome
  • Gather Internet Intelligence: Keyword Planner, Google Suggest, Related Searches, AdPlanner, Finance & Google Trends
  • Establish an Online Presence: Blogger, Sites, Wallet & Shopping
  • Understand the Power of SEO and the Keys to Findibility
  • Expand an Online Presence and Interact with Your Community: Google+, YouTube & News
  • Grow Your Business with Paid Advertising: AdWords
  • Monetize Your Content: AdSense
  • Feature On Daily Deals: Google Offers
  • Monitor Brand, Industry and Competitors: Google Alerts
  • Track, Measure and Improve: Analytics & Webmaster Tools
 
"The amount of information about utilizing Google that this book contains is amazing," says one reviewer. "This is the be-all-end-all guide for business owners, both small and large, in terms of how to use Google to your advantage and build up your site. It contains everything from how to set up pay-per-click ads, how to get featured as a Daily Deal, and how to expand your business through targeted ads and interaction with your online community. Any business, from a brand new upstart to a major brand name, could benefit from the information in this book and you'd be crazy not to make the investment in buying it. Extremely valuable and highly recommended."
 
Tags: google, youtube, google+, google plus, seo, search engine optimization, adwords, online advertising, adsense, analytics, optimizer, webmaster tools, google alerts, google reader, google news, google shopping, keyword tool, google merchant, social media for profit

商品描述(中文翻譯)

如何讓您的業務充分利用 Google 提供的各種工具？

毫無疑問，我們的整個線上體驗都對 Google 依賴甚深。全球每天有超過十億次的搜尋，然而 Google 不僅僅是世界第一的搜尋引擎。

它提供了從熟悉的 YouTube 到您可能不知道的其他服務。讓線上行銷專家 Gabriela Taylor，擁有 AdWords 和 Analytics 認證，幫您節省時間和金錢，解釋 Google 所提供的一切以及如何利用這些資源。您將學會如何：

- 利用 Google 的生產力工具設置成功：**Gmail、日曆、Docs、Drive** 和 **Chrome**
- 收集網路情報：**關鍵字規劃工具、Google 建議、相關搜尋、AdPlanner、Finance** 和 **Google 趨勢**
- 建立線上存在感：**Blogger、Sites、Wallet** 和 **Shopping**
- 理解 SEO 的力量及可尋找性的關鍵
- 擴展線上存在感並與社群互動：**Google+、YouTube** 和 **新聞**
- 透過付費廣告增長業務：**AdWords**
- 將內容變現：**AdSense**
- 在每日特價中突出顯示：**Google Offers**
- 監控品牌、行業和競爭對手：**Google Alerts**
- 追蹤、測量和改進：**Analytics** 和 **Webmaster Tools**

“一位評論者表示：‘這本書包含的有關利用 Google 的資訊令人驚訝，這是針對小型和大型企業主的終極指南，教您如何利用 Google 來獲利並建立您的網站。它涵蓋了從如何設置按點擊付費廣告、如何成為每日特價的特色、到如何透過目標廣告和與線上社群互動來擴展業務的所有內容。任何企業，無論是全新的創業公司還是知名品牌，都能從這本書中的資訊中受益，您不該錯過購買的投資。極具價值，強烈推薦。’”

標籤：google、youtube、google+、google plus、seo、搜尋引擎優化、adwords、線上廣告、adsense、analytics、優化工具、webmaster tools、google alerts、google reader、google news、google shopping、關鍵字工具、google merchant、社交媒體獲利

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