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商品描述
Build augmented reality effects using Spark AR focusing on practical, project-based learning. With access to this technology being available in nearly every smartphone, the world of AR is expanding every day. Now is a great time to tell your creative story through this new medium. We will begin by learning the fundamentals of augmented reality, become familiar with key terminology, and discover the use cases this technology is most effective for. Using that foundational knowledge, we will learn how to make selfie effects, create virtual objects in the real world, and build games that respond to facial expressions and physical inputs.On completing the book, you will learn to ship effects publicly, to market their effects, and to create effects which are inclusive to their audience and have real user value.
You Will - Create a face-tracking and object-tracking project in Spark AR- Understand how to customize assets and parameters - Create demo videos and icons to represent their AR effects- Learn to package the effects for publishing officially to social media channels
Who Is This Book ForThis book is ideal for students, educators, creatives, small-business owners, or anyone else interested in creating immersive AR experiences for social networking platforms such as Instagram and Facebook. No coding or design experience is required.
商品描述(中文翻譯)
使用Spark AR建立擴增實境效果，著重於實際的、以專案為基礎的學習。由於幾乎每個智慧型手機都可以使用這項技術，擴增實境的世界每天都在擴展。現在是透過這個新媒介講述你的創意故事的絕佳時機。我們將從學習擴增實境的基礎知識開始，熟悉關鍵術語，並探索這項技術最有效的應用案例。利用這些基礎知識，我們將學習如何製作自拍效果、在現實世界中創建虛擬物體，以及建立根據面部表情和物理輸入做出反應的遊戲。完成本書後，您將學會公開發布效果、行銷效果，並創建對觀眾具有包容性且具有真實用戶價值的效果。
您將學到：- 在Spark AR中創建面部追蹤和物體追蹤專案- 瞭解如何自訂資產和參數- 創建展示其AR效果的演示影片和圖示- 學會將效果打包正式發布到社交媒體平台
適合閱讀對象：本書適合學生、教育工作者、創意人士、小型企業主或任何對於在Instagram和Facebook等社交網絡平台上創建沉浸式AR體驗感興趣的人。不需要編程或設計經驗。
作者簡介
Jaleh Afshar is a designer who has built digital experiences across various industries and platforms, including mobile, web, wearables, voice, and emerging technologies. Currently a Product Design Director at Meta, she has taught courses, led workshops, and published on augmented reality.
作者簡介(中文翻譯)
Jaleh Afshar 是一位設計師，曾在不同行業和平台上建立數位體驗，包括手機、網頁、可穿戴裝置、語音和新興技術。她目前是 Meta 公司的產品設計總監，並曾教授課程、主持工作坊，並發表關於擴增實境的文章。
