The Rise of Virtual Communities: In Conversation with Virtual World Pioneers
暫譯: 虛擬社群的崛起：與虛擬世界先驅的對話
Atherton, Amber
- 出版商: Apress
- 出版日期: 2023-04-23
- 售價: $1,080
- 貴賓價: 9.5 折 $1,026
- 語言: 英文
- 頁數: 181
- 裝訂: Quality Paper - also called trade paper
- ISBN: 1484292960
- ISBN-13: 9781484292969
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相關分類:
行銷/網路行銷 Marketing
立即出貨 (庫存=1)
商品描述
Uncover the fascinating history of virtual communities and how we connect to each other online. The Rise of Virtual Communities, explores the earliest online community platforms, mapping the technological evolutions, and the individuals, that have shaped the culture of the internet.
Read in-depth interviews with the visionary founders of iconic online platforms, and uncover the history of virtual communities and how the industry has developed over time. Featuring never-before told stories, this exploration introduces new ideas and predictions for the future, explaining how we got here and challenging what we think we may know about building online communities.
Readers will:
- Learn what a virtual community is and how it has become an integral part of modern society
- Review key insights into building virtual communities and platforms from the founders and pioneers who created them
- See what the current developments and the potential challenges are related to the future of virtual communities
Who is this for:
Community managers, company founders and those who want to know more about the origins and future of virtual communities.
interviews Include:
- Randy Farmer & Chip Morningstar - Lucasfilm Games 'Habitat' and creators of the modern Avatar
- Howard Rheingold - Community expert and member of the WELL
- Stacy Horn - Founder of Echo NYC
- Jim Bumgardner - Founder of The Palace
- Philip Rosedale - Founder of Second Life
- Sampo Karjalainen - Co-founder of Habbo Hotel
- Lance Priebe - Co-Founder of Club Penguin
- Angelo Sotira - Co-Founder of Deviant Art
- Caterina Fake - Co-Founder of Flickr
- Alexis Ohanian- Founder of Reddit
- Kevin Rose - Co-Founder of Digg & PROOF Collective
- Jason Citron - Founder of Discord
- Trevor McFedries - Founder of FWB & Brud
- Cherie Hu - Founder of Water & Music
- Michelle Kennedy - Founder of Peanut
商品描述(中文翻譯)
揭開虛擬社群的迷人歷史，以及我們如何在線上互相連結。《虛擬社群的崛起》探討了最早的在線社群平台，描繪了技術演變的過程，以及塑造網路文化的個人。
深入閱讀與標誌性在線平台的遠見創始人的專訪，揭示虛擬社群的歷史以及這個行業隨著時間的發展。這次探索包含前所未有的故事，介紹了新的想法和對未來的預測，解釋了我們如何走到今天，並挑戰我們對建立在線社群的認知。
讀者將會：
- 了解什麼是虛擬社群，以及它如何成為現代社會不可或缺的一部分
- 從創始人和先驅者那裡回顧建立虛擬社群和平台的關鍵見解
- 了解目前虛擬社群的發展及未來可能面臨的挑戰
這本書適合誰：
社群經理、公司創始人以及那些想了解虛擬社群的起源和未來的人。
專訪內容包括：
- Randy Farmer & Chip Morningstar - Lucasfilm Games 的「Habitat」及現代化身的創造者
- Howard Rheingold - 社群專家及WELL成員
- Stacy Horn - Echo NYC的創始人
- Jim Bumgardner - The Palace的創始人
- Philip Rosedale - Second Life的創始人
- Sampo Karjalainen - Habbo Hotel的共同創始人
- Lance Priebe - Club Penguin的共同創始人
- Angelo Sotira - Deviant Art的共同創始人
- Caterina Fake - Flickr的共同創始人
- Alexis Ohanian - Reddit的創始人
- Kevin Rose - Digg及PROOF Collective的共同創始人
- Jason Citron - Discord的創始人
- Trevor McFedries - FWB及Brud的創始人
- Cherie Hu - Water & Music的創始人
- Michelle Kennedy - Peanut的創始人
作者簡介
Amber Atherton is a British Entrepreneur and Investor based in Silicon Valley. A community building expert, Atherton began coding as a child, starting various internet businesses, and garnering an online following, before co-creating the hit TV show Made in Chelsea. In 2018 she took part in Y Combinator with her community software startup Zyper, which was later acquired by Discord. Atherton went on to join the early-stage venture capital firm Patron as a Partner in 2023.
Alongside investing her charitable initiative The Atherton Award recognizes entrepreneurial spirit in young women across the UK.
Amber frequently appears as an expert on television (BBC, CNBC) radio (Bloomberg) and at global conference (Davos, Web Summit), and has written for publications including Forbes, Harpers Bazaar and Vogue Business.
作者簡介(中文翻譯)
安柏·阿瑟頓是一位居住在矽谷的英國企業家和投資者。作為一位社群建設專家，阿瑟頓在孩提時期便開始編程，創辦了多個網路企業，並累積了大量的線上追隨者，之後共同創作了熱門電視節目切爾西製造。在2018年，她參加了Y Combinator，並創立了社群軟體初創公司Zyper，該公司後來被Discord收購。阿瑟頓於2023年成為早期風險投資公司Patron的合夥人。
除了投資外，她的慈善計畫「阿瑟頓獎」旨在表彰英國年輕女性的創業精神。
安柏經常作為專家出現在電視（BBC、CNBC）、廣播（彭博社）以及全球會議（達沃斯、網路高峰會）上，並為包括福布斯、哈潑斯·巴扎和時尚商業等出版物撰寫文章。
