Tech Seo Guide: A Reference Guide for Developers and Marketers Involved in Technical Seo

Edgar, Matthew

Tech Seo Guide: A Reference Guide for Developers and Marketers Involved in Technical Seo
  • 出版商: Apress
  • 出版日期: 2023-02-09
  • 售價: $1,490
  • 貴賓價: 9.5 折 $1,416
  • 語言: 英文
  • 頁數: 151
  • 裝訂: Quality Paper - also called trade paper
  • ISBN: 1484290534
  • ISBN-13: 9781484290538
  • 相關分類: 搜尋引擎優化 SEO

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商品描述

Tech SEO Guide provides a reference for everyone who works on the technical side of SEO. SEO has always had a technical component but over the last several years, the technical challenges are increasing as websites deliver richer and more engaging experiences. Those experiences can make it harder for Google to crawl a website and rank a website in search results. Given how important organic search rankings can be for a website's traffic, it is more important than ever to make sure the technical fundamentals are in place to support a website's SEO performance.

SEO professionals includes marketers, developers, programmers, UX professionals, designers, and business executives because technical SEO impacts and overlaps with so many different areas of a business. Because the book addresses a wider audience, it provides technical details but also includes higher-level discussions about how search engines and robots work too.

There are many different aspects of technical SEO and it is difficult to keep track of every detail, especially for people who only work on technical SEO matters on an occasional basis. Because of that, this guide book can be read all at once for those wanting to study technical SEO in detail or it can be read a paragraph at a time, allowing people to refer back to quickly jog their memory or review a complex topic. Each chapter walks through a different area of technical SEO, addressing specific scenarios and questions about that particular area. After discussing each section, the chapter will conclude with a summary of the important items to measure and monitor related to that section.

What You Will Learn

What factors to keep in mind as you begin a redesign of the website
How to evaluate technical factors to see if a technical configuration is causing traffic to drop
How to perform regular audits of a website to identify problems or areas of opportunity

Who This Book is For
Marketers, developers, programmers, UX professionals, designers, and business executives

商品描述(中文翻譯)

《Tech SEO Guide》提供了一個參考資料，適用於所有從事SEO技術方面工作的人。SEO一直有一個技術組成部分，但在過去幾年中，隨著網站提供更豐富和更吸引人的體驗，技術挑戰也在增加。這些體驗可能會使Google更難以爬行網站並在搜索結果中排名。鑑於有機搜索排名對網站流量的重要性，確保技術基礎能夠支持網站的SEO表現比以往任何時候都更加重要。

SEO專業人士包括營銷人員、開發人員、程序員、UX專業人員、設計師和業務執行人員，因為技術SEO影響並與業務的許多不同領域重疊。因為本書面向更廣泛的讀者群體，它提供了技術細節，但也包括關於搜索引擎和機器人工作方式的高層次討論。

技術SEO有許多不同的方面，很難追蹤每個細節，特別是對於只偶爾從事技術SEO事務的人來說。因此，這本指南可以一次性閱讀，供那些想詳細研究技術SEO的人使用，或者可以逐段閱讀，讓人們可以快速回顧或複習複雜的主題。每一章都介紹了技術SEO的不同領域，解答了關於該特定領域的具體情境和問題。在討論完每個部分後，該章節將總結與該部分相關的重要測量和監控項目。

你將學到什麼：
- 開始網站重新設計時需要考慮的因素
- 如何評估技術因素，以查看技術配置是否導致流量下降
- 如何定期對網站進行審核，以識別問題或機會領域

本書適合的讀者：
- 營銷人員、開發人員、程序員、UX專業人員、設計師和業務執行人員

作者簡介

Matthew Edgar is a consultant and partner at Colorado-based Elementive, a consulting firm specializing in technical SEO. Matthew has worked in the web performance field since 2001 and holds a Master's degree in Information and Communications Technology from the University of Denver. He has been interviewed by Forbes, American Express, and other publications about web analytics, CRO, UX, and SEO. He regularly speaks at conferences and teaches workshops, including speaking at MozCon, SMX, MarTech and teaching courses with O'Reilly Media. Learn more or connect with Matthew at MatthewEdgar.net.


作者簡介(中文翻譯)

Matthew Edgar 是一位顧問，也是位於科羅拉多州的 Elementive 公司的合夥人，該公司專注於技術 SEO 的諮詢服務。Matthew 自 2001 年以來一直在網頁效能領域工作，並擁有丹佛大學的資訊與通訊技術碩士學位。他曾接受 Forbes、美國運通等出版物的採訪，內容涵蓋網頁分析、CRO、UX 和 SEO。他經常在會議上演講和教授工作坊，包括在 MozCon、SMX、MarTech 上演講，並與 O'Reilly Media 合作教授課程。欲了解更多或與 Matthew 聯繫，請訪問 MatthewEdgar.net。

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