Tech Seo Guide: A Reference Guide for Developers and Marketers Involved in Technical Seo
暫譯: 技術SEO指南：開發者與行銷人員的參考手冊

Edgar, Matthew

Tech Seo Guide: A Reference Guide for Developers and Marketers Involved in Technical Seo
  • 出版商: Apress
  • 出版日期: 2023-02-09
  • 售價: $1,390
  • 貴賓價: 9.5 折 $1,321
  • 語言: 英文
  • 頁數: 151
  • 裝訂: Quality Paper - also called trade paper
  • ISBN: 1484290534
  • ISBN-13: 9781484290538
  • 相關分類: 搜尋引擎優化 SEO

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商品描述

Tech SEO Guide provides a reference for everyone who works on the technical side of SEO. SEO has always had a technical component but over the last several years, the technical challenges are increasing as websites deliver richer and more engaging experiences. Those experiences can make it harder for Google to crawl a website and rank a website in search results. Given how important organic search rankings can be for a website's traffic, it is more important than ever to make sure the technical fundamentals are in place to support a website's SEO performance.

SEO professionals includes marketers, developers, programmers, UX professionals, designers, and business executives because technical SEO impacts and overlaps with so many different areas of a business. Because the book addresses a wider audience, it provides technical details but also includes higher-level discussions about how search engines and robots work too.

There are many different aspects of technical SEO and it is difficult to keep track of every detail, especially for people who only work on technical SEO matters on an occasional basis. Because of that, this guide book can be read all at once for those wanting to study technical SEO in detail or it can be read a paragraph at a time, allowing people to refer back to quickly jog their memory or review a complex topic. Each chapter walks through a different area of technical SEO, addressing specific scenarios and questions about that particular area. After discussing each section, the chapter will conclude with a summary of the important items to measure and monitor related to that section.

What You Will Learn

What factors to keep in mind as you begin a redesign of the website
How to evaluate technical factors to see if a technical configuration is causing traffic to drop
How to perform regular audits of a website to identify problems or areas of opportunity

Who This Book is For
Marketers, developers, programmers, UX professionals, designers, and business executives

商品描述(中文翻譯)

《技術SEO指南》為所有從事SEO技術工作的專業人士提供參考。SEO一直以來都有技術組件，但在過去幾年中，隨著網站提供更豐富和更具吸引力的體驗，技術挑戰也在增加。這些體驗可能使Google更難以爬取網站並在搜索結果中對其進行排名。考慮到自然搜索排名對網站流量的重要性，確保技術基礎設施到位以支持網站的SEO表現比以往任何時候都更為重要。

SEO專業人士包括行銷人員、開發者、程式設計師、用戶體驗專業人士、設計師和商業高管，因為技術SEO影響並與業務的許多不同領域重疊。由於本書面向更廣泛的讀者，因此提供了技術細節，同時也包括有關搜索引擎和機器人運作的高層次討論。

技術SEO有許多不同的方面，對於那些偶爾處理技術SEO事務的人來說，跟蹤每個細節是困難的。因此，這本指南可以一次性閱讀，適合那些想要詳細研究技術SEO的人，或者可以逐段閱讀，讓人們能夠快速回顧記憶或複習複雜主題。每一章都探討技術SEO的不同領域，針對特定情境和問題進行討論。每個部分討論後，章節將以該部分相關的重要測量和監控項目的摘要作結。

您將學到什麼

在重新設計網站時需要考慮的因素
如何評估技術因素以查看技術配置是否導致流量下降
如何定期審核網站以識別問題或機會領域

本書適合誰
行銷人員、開發者、程式設計師、用戶體驗專業人士、設計師和商業高管

作者簡介

Matthew Edgar is a consultant and partner at Colorado-based Elementive, a consulting firm specializing in technical SEO. Matthew has worked in the web performance field since 2001 and holds a Master's degree in Information and Communications Technology from the University of Denver. He has been interviewed by Forbes, American Express, and other publications about web analytics, CRO, UX, and SEO. He regularly speaks at conferences and teaches workshops, including speaking at MozCon, SMX, MarTech and teaching courses with O'Reilly Media. Learn more or connect with Matthew at MatthewEdgar.net.


作者簡介(中文翻譯)

馬修·埃德加（Matthew Edgar）是位於科羅拉多州的 Elementive 公司的顧問及合夥人，該公司專注於技術 SEO。馬修自 2001 年以來一直從事網頁性能領域的工作，並擁有丹佛大學的資訊與通信技術碩士學位。他曾接受《福布斯》（Forbes）、美國運通（American Express）及其他媒體的訪問，討論網頁分析、轉換率優化（CRO）、用戶體驗（UX）和 SEO。他定期在會議上發表演講並教授工作坊，包括在 MozCon、SMX、MarTech 上演講，以及與 O'Reilly Media 合作教授課程。欲了解更多或與馬修聯繫，請訪問 MatthewEdgar.net。

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